The ratings success of "The Big Bang Theory" is paying off in a big way for CBS. How big? More than $300,000 per 30-second commercial big.
《生活大爆炸》的超高收視讓CBS大賺一筆。這一筆有多大？商業(yè)廣告每30秒收費不低于30萬美元。

The average ad on the show costs $326,260, according to a survey of media buyers by Adweek. It's the most expensive show for advertisers on TV.
Adweek數(shù)據(jù)顯示，商業(yè)廣告在《生活大爆炸》播出時段收費平均收費是32萬6260美元。這個收費標準是當(dāng)下電視節(jié)目中的最高收費。

Not without reason: "Big Bang" had its highest-rated season ever in 2012-13, and its first few episodes this season are running ahead of that average. Its first two episodes of the fall averaged 18.6 million viewers and a 5.4 rating among adults 18-49 in overnight ratings, putting it in the Top 3 on broadcast TV in both measures.
廣告收費這么高自然是有道理的：《生活大爆炸》在2012-2013年之間的收視率是其開播以來最好的收視季，而且本季的前幾集收視比平均收視還要高出很多。比如本季前兩集就有1860萬觀眾收看，18-49歲間的主要觀眾群收視率為5.4，不管是總收視還是主要收視人數(shù)都無壓力排入前三。

The most expensive new series of the fall is "The Blacklist," which commands just under $200,000 per 30-second ad. It's proving to be a decent buy so far, as its early episodes have drawn solid ratings.
而今年新開播的新劇中，廣告費最高的是《黑名單》，該劇商業(yè)廣告是30秒20萬美元。而從開播以來的這幾集收視成績來看，廣告商出的這個價格絕對沒虧。