Following a decades-long debate about Barbie's harmfully unrealistic body type, Mattel has finally made a change to the iconic doll.
在公眾對芭比娃娃極其脫離現(xiàn)實(shí)的身體造型爭議數(shù)十年后，Mattel最終對這個(gè)擁有標(biāo)志性形象的娃娃做了一些改動(dòng)。

Today, the toy company unveiled three new Barbie body types: petite, tall and curvy. They are all available on , along with the original doll. Each doll also comes in a variety of skin colors and hair styles.
今天，芭比娃娃玩具公司向公眾發(fā)布了三款芭比新造型：嬌小款，高挑款以及曲形線條款。它們和經(jīng)典款的芭比娃娃一樣，能在芭比官網(wǎng)上買到。三款芭比娃娃以各種膚色和發(fā)型呈現(xiàn)。

Time magazine broke the news of the announcement with an exclusive cover story by Eliana Dockterman. The cover image features the new "curvy" Barbie.
時(shí)代周刊的Eliana Dockterman以一篇獨(dú)家新聞首次公布了這則新聞。該雜志封面刊登上了這款新的“曲形線條款芭比”。

"The company hopes that the new dolls, with their diverse body types, along with the new skin tones and hair textures, will more closely reflect their young owners’world," writes Dockterman.
Dockterman寫道：“芭比公司希望這些擁有各種身材，帶著新膚色及發(fā)質(zhì)的新娃娃，將能更貼切地反映擁有他們的主人的真實(shí)世界?！?/div>

After countless anti-Barbie protests, psychological studies about the potential harm the doll might do to young girls, and the development of empowering doll alternatives, Mattel is finally taking action, as the increasing demand for change has been reflected in Barbie's continuously plummeting sales in recent years.
抵制芭比娃娃的提議及關(guān)于芭比娃娃會(huì)對少女們產(chǎn)生不利影響的心理學(xué)報(bào)告不計(jì)其數(shù)，芭比娃娃的替代品日益增多，其持續(xù)直線下降的銷售額也反映出對其改變的需求日漸突出，Mattel最終采取了行動(dòng)。

As the head of the Barbie brand Evelyn Mazzocco told Time, "The millennial mom is a small part of our consumer base, but we recognize she’s the future."
芭比公司品牌負(fù)責(zé)人Evelyn Mazzocco 告訴時(shí)代周刊：“新時(shí)代的年輕辣媽是我們消費(fèi)群體的很小一部分，但我們認(rèn)為她們將是未來消費(fèi)的主流人群?！?/div>

The response from many millennials so far is pretty simple: It's about damn time.
目前來自新時(shí)代年輕辣媽的回應(yīng)非常簡單：“芭比娃娃就快完蛋了?！?/div>

“Yes, some people will say we are late to the game,”Mazzocco told Time. "But changes at a huge corporation take time."
Mazzocco告訴時(shí)代周刊說：“是的，有人會(huì)認(rèn)為我們這場變革太晚了，但一家大公司的變革需要很長的時(shí)間?！?/div>

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