You’ve been bombarded by their ads, DVR’ed the annual fashion show (but just so you could watch Taylor!), and— whether for yourself or someone else—have probably procured a pair of neon panties there. But how much do you really know about the lingerie giant?
維秘的廣告、年度時(shí)裝秀DVR已經(jīng)鋪天蓋地（但你終于可以看泰勒了！）——不管是為自己，或是其他人——你都很可能購(gòu)買一套維秘的性感內(nèi)衣。但是你對(duì)維秘這樣的內(nèi)衣巨頭真正了解多少呢？

1. Its founder wanted to make the lingerie-buying experience less...creepy.
1. 創(chuàng)始人想讓購(gòu)買者的消費(fèi)體驗(yàn)更加舒適

Founder Roy Raymond was inspired to open up his own shop after an awkward department store experience. “When I tried to buy lingerie for my wife, I was faced with racks of terry-cloth robes and ugly floral-print nylon nightgowns,” he explained. “I always had the feeling the department-store saleswomen thought I was an unwelcome intruder.” The very first Victoria’s Secret, devoted solely to selling lingerie in a more upscale (and male-friendly) atmosphere, opened in Palo Alto in 1977.
創(chuàng)始人羅伊·雷蒙德之所以決定開一家自己的店，是因?yàn)樗诎儇浬痰甑囊淮螌擂谓?jīng)歷。“那時(shí)我在幫我的妻子買內(nèi)衣，面對(duì)著滿眼的浴巾浴袍和丑陋的印花尼龍睡袍，”他說。“我總有一種不被女店員歡迎的感覺?！本S秘第一家店于1977年在帕洛阿爾托開張，致力于在更高檔的環(huán)境中出售內(nèi)衣（而且對(duì)男性更友好）。

2. There was no "Victoria"
2. “維多利亞”這個(gè)人并不存在

Raymond picked the moniker because he felt it complemented the store’s chic, English-inspired interior, “replete with dark wood, oriental rugs, and silk drapery,” Slate’s Naomi Barr writes. “Outwardly refined, Victoria’s ‘secrets’ were hidden beneath.” Raymond and his wife, Gaye, would go on to open five more stores and launch a successful mail-order catalogue.

雷蒙德之所以選擇這樣一個(gè)名稱，是因?yàn)樗X得這個(gè)詞和維秘新潮、英式的內(nèi)部裝修很搭，“黒木面板、東方式地毯以及絲綢窗簾，”Slate的娜奧米·巴爾寫道?！俺送庠诘木?，維多利亞的”秘密“更是不為人知的?！崩酌傻潞退钠拮由w伊將陸續(xù)再投資新開五家維秘商店，并發(fā)布一系列新的網(wǎng)購(gòu)產(chǎn)品目錄。

3. It had a fake headquarters.
3. 維秘總部不在英國(guó)倫敦

In keeping with its upscale, British-influenced image, the company used to list its address on catalogues as "no. 10 Margaret Street, London"—even though the company was actually headquartered in Columbus, Ohio.
為了堅(jiān)持高端品質(zhì)以及英倫形象的理念，維秘曾經(jīng)在產(chǎn)品目錄上標(biāo)注出公司總部地點(diǎn)“倫敦瑪格麗特街道10號(hào)”——而實(shí)際地理位置是在俄亥俄州哥倫布市。

4. Its current owner is a business legend.
4. 維秘現(xiàn)任總裁是一個(gè)商業(yè)創(chuàng)奇

The chain was purchased for $1 million in 1982 by Leslie “Les” Wexner. A self-made, media-shy midwesterner, Wexner revolutionized the retail industry when he founded The Limited on the premise that stores built around just a couple of small-ticket items—in this case, basic shirts and pants—could make money. (Lots of it.) Wexner has since sold The Limited (and its little sister spinoff, Express), but his L Brands—the parent company of Victoria’s Secret and Bath & Body Works, among others—raked in $11.45 billion last year. Wexner himself is worth more than $7 billion, making him the richest person in Ohio. (Sorry LeBron.)
1982年，萊斯利·溫斯特花了一百萬購(gòu)買了這家連鎖店。他來自美國(guó)中西部，白手起家，很少在媒體面前露面。溫斯特改革了零售行業(yè)。他創(chuàng)建The Limited時(shí)，連鎖店經(jīng)營(yíng)的產(chǎn)品種類很少——主要是一些襯衫和背心——但收益很可觀的。盡管后來他賣掉了The Limited（以及它的附屬產(chǎn)品，Express），但是他的L品牌——維秘和美體用品的母公司，去年銷售量達(dá)114,500,000美金。溫斯特身價(jià)達(dá)七十億美金，是俄亥俄州最富有的人。

5. It dominates the market...
5. 它能主宰市場(chǎng)...

No other lingerie brand even comes close to its success: Victoria's Secret is responsible for 40 percent of all intimate apparel sales, according to Business Insider, and operates 1060 stores in the U.S. alone.
沒有其它的內(nèi)衣品牌能有維秘那么成功：據(jù)Business Insider透露，維秘占據(jù)了業(yè)內(nèi)銷售量的40%，在美國(guó)就有1060家商店。

6. It charges more for bigger sizes.
6. 大碼商品價(jià)位更高

Its most recent scandal has nothing to do with tone-deaf ad campaigns or retouched photos. This summer, the company came under fire after one fashion editor noticed that shoppers with larger cup sizes pay up to $4 more for their bras than women who fit into sizes A-D.
維秘最近的負(fù)面新聞不再是無厘頭的廣告活動(dòng)或是PS過的照片。今年夏天，一位時(shí)尚編輯爆料維秘商店的大碼胸衣會(huì)比小碼胸衣高出4美元，因此維秘公司遭到了社會(huì)輿論的各種抨擊質(zhì)疑。

7. There are Victoria's Secret Angel from evey continent...
7. 每個(gè)洲都有一個(gè)維密天使

… Except Antarctica.
...除了南極洲。

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