what happens when modern-day hipster culture meets history? designer amit shimoni illustrates a union of the two by pairing painted portraits of famous world leaders with the outfits and hairstyles of today’s the ‘hipstory’ series, che guevara sports a colorful beanie, layered flannel shirts and american spirit tabacco in his pocket; john f kennedy dons a nose ring, chains and t-shirt, seemingly bearing a black and white picture of marilyn monroe; mahatma gandhi’s peaceful personality is reflected in a tie-dye top and 60s-style shades.

‘I often find myself thinking about the differences between these world’s greatest leaders, their beliefs and motivations, and our self-centered generation’ shimoni describes. ‘the ‘Y’ generation is constantly looking at fashion and style as their way of self expression while steering away from the big ideologies. ‘hipstory’ wishes to reimagine the great leaders of modern history and place them in a different time and culture? — ?ours.’

John Fitzgerald Kennedy (May 29, 1917 – November 22, 1963), commonly known as Jack Kennedy or by his initials JFK, was an American politician who served as the 35th President of the United States from January 1961 until his assassination in November 1963. Notable events that occurred during his presidency included the Bay of Pigs Invasion, the Cuban Missile Crisis, the Space Race—by initiating Project Apollo (which later culminated in the moon landings), the building of the Berlin Wall, the African-American Civil Rights Movement, and the increased US involvement in the Vietnam War.

Mohandas Karamchand Gandhi ( 2 October 1869 – 30 January 1948) was the preeminent leader of Indian independence movement in British-ruled India. Employing nonviolent civil disobedience, Gandhi led India to independence and inspired movements for civil rights and freedom across the world. The honorific Mahatma (Sanskrit: "high-souled", "venerable")—applied to him first in 1914 in South Africa,—is now used worldwide.

Nelson Rolihlahla Mandela (18 July 1918 – 5 December 2013) was a South African anti-apartheid revolutionary, politician and philanthropist who served as President of South Africa from 1994 to 1999. He was South Africa's first black chief executive, and the first elected in a fully representative democratic election. His government focused on dismantling the legacy of apartheid through tackling institutionalised racism, poverty and inequality, and fostering racial reconciliation. Politically an African nationalist and democratic socialist, he served as President of the African National Congress (ANC) from 1991 to 1997. Internationally, Mandela was Secretary General of the Non-Aligned Movement from 1998 to 1999.

Vladimir Ilyich Ulyanov (22 April [O.S. 10 April] 1870 – 21 January 1924) was a Russian communist revolutionary, politician and political theorist. He served as head of government of the Russian Soviet Federative Socialist Republic from 1917, and of the Soviet Union from 1922 until his death.Based in Marxism, his political theories are known as Leninism.

Abraham Lincoln Listeni (February 12, 1809 – April 15, 1865) was the 16th president of the United States, serving from March 1861 until his assassination in April 1865. Lincoln led the United States through its Civil War—its bloodiest war and its greatest moral, constitutional and political crisis. In doing so, he preserved the Union, abolished slavery, strengthened the federal government, and modernized the economy.Lincoln has been consistently ranked both by scholars and the public as one of the three greatest U.S. presidents.

Margaret Hilda Thatcher, Baroness Thatcher, LG, OM, PC, FRS (née Roberts, 13 October 1925 – 8 April 2013), was the Prime Minister of the United Kingdom from 1979 to 1990 and the Leader of the Conservative Party from 1975 to 1990. She was the longest-serving British Prime Minister of the 20th century and is the only woman to have held the office. A Soviet journalist called her the "Iron Lady", a nickname that became associated with her uncompromising politics and leadership style. As Prime Minister, she implemented policies that have come to be known as Thatcherism.