He inspired many with his words layered with wisdom and designed with wit. And de la Renta's designs never shied away from gaining notice.
他的智慧的言論激勵(lì)了許多人。并且，他的設(shè)計(jì)，在時(shí)尚圈里依舊是永不過(guò)時(shí)的珍品。

Here are five inspirational quotes and jewels of wisdom from the couture designer that entrepreneurs can learn from at a time when many are honoring his work and reflecting on his considerable impact on the fashion industry and beyond:
下面是奧斯卡?德拉倫塔所說(shuō)過(guò)的激勵(lì)人心的話語(yǔ)，都是智慧的結(jié)晶，每一位設(shè)計(jì)師和企業(yè)者都應(yīng)該好好學(xué)習(xí)，由此紀(jì)念和回顧他為時(shí)尚界內(nèi)外所造成的巨大影響。

1. Focus.
1. 專注。

"If you wear a different perfume every day, I do not recognize you."
"如果你每天用不同的香水，那么我就不認(rèn)得你了。"

Have you ever found yourself providing a different service each day? Are you a fashion designer one minute, a doctor the next and perhaps a fisherman by night? Or perhaps you're the type that changes the name of your company three times a month. There comes a point in time that you've just got to settle down and become recognizable.
你有沒(méi)有發(fā)現(xiàn)自己每天都在提供不一樣的服務(wù)？你是不是白天是時(shí)尚設(shè)計(jì)師，然后醫(yī)生，然后晚上是漁夫呢？又或者你是那種一個(gè)月把公司名詞改三次的人？重點(diǎn)來(lái)了，你要把自己的模式固定下來(lái)，這樣才會(huì)讓別人注意到你。

Allow others to fully absorb what you stand for, what you do and how you do it. Find a common thread among all your ideas and stick to a concept. Take the time to pick your niche, then zero in on your skills and stick to it.
允許別人了解你的價(jià)值，你做了什么和怎么做。為自己的想法和思路找到一條主線。找到合適自己的工作，加強(qiáng)技能并堅(jiān)持下去。

2. Be personable.
2. 舉止優(yōu)雅。

"The qualities I most admire in women are confidence and kindness."
"我最欣賞有自信和善良的女士。"

People work with and invest in people who they believe care. They are more likely to work with and invest in you because of how you make them feel, in addition to the quality of the work. People want to work with people who act like human beings. Be sensitive but firm, nice yet discerning. You don't have to be a jerk to make a powerful move or show that you're brilliant. Calm down.
人們通常工作和投入于他們?cè)谝獾娜嘶蚴隆Ｋ麄兏矚g與你共事有可能是除了你的工作有質(zhì)量之外，還有你給他們的感覺(jué)。人們喜歡與友善的同事一起工作。謹(jǐn)慎而堅(jiān)定，友好而敏銳。但是你不用為此特別做任何事讓自己看起來(lái)很厲害的樣子。沉著一點(diǎn)。

3. Be true to yourself.
3. 對(duì)自己誠(chéng)實(shí)。

"Fashion is about dressing according to what's fashionable. Style is more about being yourself."
"時(shí)尚就是關(guān)于時(shí)尚的穿著。風(fēng)格就是穿出你自己。"

At times entrepreneurs get caught up with the intention of keeping their businesses ahead by adopting all the latest technologies, attending all the best events and providing every trendy new service. Remember that staying authentic to the reason you're in business keeps it timeless.
有些時(shí)候，企業(yè)者旨在把業(yè)績(jī)提高，通過(guò)采用新技術(shù)，參與最盛大的活動(dòng)和提供最符合潮流服務(wù)以獲取公眾的關(guān)注。但是要記住，勿忘初心，這樣企業(yè)才能長(zhǎng)久運(yùn)行。

4. Offer something useful.
4. 提供有價(jià)值的服務(wù)。

"I want to make clothes that people will wear, not styles that will make a big splash on the runway."
"我想設(shè)計(jì)人們平常愿意穿的衣服，而不是在紅毯上一時(shí)的轟動(dòng)。"

Don't ever forget why you do what you do. It's easy to become carried away by the hype and glamour of your company's publicity and marketing tactics. Remain true to your craft and actually sell services or products that people need. An entrepreneur has to eat -- seriously.
千萬(wàn)別忘記自己的初衷。公司的宣傳和營(yíng)銷策略很容易成為炒作的對(duì)象。要對(duì)傳統(tǒng)工藝保持虔誠(chéng)的態(tài)度并為人們提供他們所需的服務(wù)和產(chǎn)品。企業(yè)者應(yīng)該嚴(yán)謹(jǐn)。

5. Be inspired.
5. 激發(fā)創(chuàng)作靈感。

"I am inspired by women."
"我的靈感來(lái)源于女士。"

Entrepreneurship can be a difficult and lonely road. Every entrepreneur should identify his or her source of inspiration to maintain motivation and retain passion.
企業(yè)家的道路是曲折孤獨(dú)的。但是每一位企業(yè)者都應(yīng)該充分認(rèn)識(shí)自己的靈感來(lái)源并保持自己的動(dòng)力和激情，這樣才能勇往直前。

編輯小結(jié)：任何成功的企業(yè)家都有一個(gè)共同的特質(zhì)：勿忘初心。堅(jiān)持自己最初的理念，通過(guò)不斷的磨練，努力，挫折，克服困難，最終獲得成功。也許這個(gè)過(guò)程是孤獨(dú)的難熬的，但是時(shí)刻記住自己的靈感來(lái)源，保持沉著的心態(tài)，堅(jiān)持下去，總有一天成功就會(huì)來(lái)臨。

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