Unit 7 Teaching Plan
Time Allotment

Section A A rose is a rose

Teaching objectives:
Help Ss to
1. grasp the main idea and the organization of the text;
2. learn to use effective strategies(especially the problem-solution pattern) for developing a passage;
3. learn many useful expressions and sentence patterns;
4. learn some basic knowledge about rose business

Pre-reading: discussion:
1. What does a rose stand for in your opinion?
2. Have you ever sent or received flowers for a special occasion? What are the occasions when flowers in general or roses in particular are presented as gift?
3. Do you know about Valentine’s Day?
? ? ? ?Valentine was a priest in Rome at the time Christianity was a new religion. The Emperor at that time, Claudius II, ordered the Roman soldiers not to marry or become engaged. Claudius believed that as married men, his soldiers would want to stay home with their families rather than fight his wars. Valentine defied the Emperor’s decree and secretly married the young couples. He was eventually arrested, imprisoned, and put to death. Valentine was beheaded on February 14th, the eve of the Roman holiday Lupercalia (牧神節(jié)). After his death, Valentine was named a saint. As Rome became more Christian, the priests moved the spring holiday from the 15th of February to the 14th --- Valentine’s Day.

Global reading
1. Text structure analysis (PP. 194-7)
Theme: the rose business must adapt to changing conditions in the marketplace in order to succeed.

Conclusion: As a result of severe foreign competition, some in the rose business long for the good old days whereas ordinary people wonder about the rose price more than before. (Paras. 13-14)
2. Devices adopted for developing the text:
1) Illustration, an example or a series of examples, makes a general statement specific and easy to understand, and makes abstract ideas clear, interesting, memorable or convincing.
In this passage, a large number of examples are cited, which range from cases and quotations to accurate figures. Consequently, with the device, such an exposition is made interesting to read and quite persuasive. In addition, the technique is employed at all levels in this passage.
Ask Ss to find some examples, quotations and figures.
2) The general-specific device can be used to organize not only a passage, but also a paragraph. It is characterized by a general statement at the beginning, and followed by illustrations or specific statements.
Paras 6 and 7 in this passage are typical of such an organization.
3) The problem-solution pattern predominates in the passage. The second and the third part in the passage are completely of this pattern.

Detailed reading: language Study
1). 不再時(shí)興，過時(shí) to go out of style (L. 6)
像衣著和發(fā)型這樣外在的東西可能會(huì)過時(shí)，但像誠(chéng)實(shí)這樣的內(nèi)在素質(zhì)卻永遠(yuǎn)不會(huì)過時(shí)。
Such exteriors as clothing and hairstyle may fall out of fashion, but the interiors like honesty will never go out of style.
2) 對(duì)某人來(lái)講不再是美差
to be no longer a beautiful experience for sb. (L. 8)
對(duì)一個(gè)學(xué)生來(lái)說，求知一旦不再是一種令人痛苦的差使，他就會(huì)將更大的精力投到學(xué)習(xí)上。
Once knowledge seeking is no longer a painful experience for a student, he will focus more of his energy on it.
3). 給忙碌的人們提供方便 to offer convenience to the busy (L. 9)
在生活中，與人方便，自己方便。
He who offers convenience to others in life finds life convenient for himself.
4). 是一個(gè)很好的范例 to be a good example of (L. 11)
人類活動(dòng)會(huì)對(duì)大自然產(chǎn)生不利的影響，沙漠化現(xiàn)象就是一個(gè)令人傷心的例子。
Desertification is a sad example of how human activities affect the nature adversely.
5). 應(yīng)對(duì)挑戰(zhàn) to answer the challenge (L. 12 )
為了應(yīng)對(duì)未來(lái)的挑戰(zhàn)，許多年輕人利用業(yè)余時(shí)間重新走進(jìn)大學(xué)給自己充電。
To answer the challenges of the future, many of the youth go back to colleges to recharge themselves with knowledge at their spare time.
6). 在一定范圍內(nèi)變化或擴(kuò)展 to range from…to… (L. 12 )
一個(gè)國(guó)家的發(fā)展是多方面的，包括從政治體制和經(jīng)濟(jì)到教育及人民生活水平的各個(gè)方面。
The development of a country is of many dimensions, ranging from political system and economy to education and the people’s living standards.
7). 花一大筆錢 to spend a fortune (L. 23)
花大價(jià)錢買了賽車后，他立即成為朋友們羨慕的對(duì)象。
Having spent a handsome fortune on a racing car, he immediately became an object of envy to all his friends.
8). 看起來(lái)像；好像要 to look like (L. 24)
他學(xué)過一點(diǎn)漢語(yǔ)，會(huì)幾句成語(yǔ)，但是他說起話來(lái)好像是個(gè)中國(guó)通一樣。
He has learned a little Chinese and knows some idioms, but the way he speaks Chinese looks like he knew everything about China.
9). 一朵、一朵地買玫瑰 to buy roses in ones (L. 25)
禍不單行，福無(wú)雙至。
Misfortunes never come in ones; blessings never arrive in pairs
10). 剩下來(lái)，留下來(lái) to be left over (L. 30)
今日事，今日畢。Misfortunes never come in ones; blessings never arrive in pairs
11). 某人成功的秘訣 sb.’s formula for success (L. 32)
運(yùn)氣是靠不住的，因?yàn)橐粋€(gè)人成功的秘訣在于99%的努力加1%的運(yùn)氣。
Luck is not reliable, because one’s formula for success lies in 99% of hard work plus only 1% of luck
12). 降低價(jià)格 to hold prices down (L. 32)
就一些人而言，艱難困苦不會(huì)使他們屈服，但是金錢與美色卻可以。
With some people, hardships do not hold them down, but money and beauty do.
13). 控制玫瑰銷售鏈上的每一個(gè)環(huán)節(jié)
to control every link in the rose chain (L. 32)
生產(chǎn)線的任何一個(gè)環(huán)節(jié)出了問題，整個(gè)流程就得癱瘓。
If any link in the production line goes out of order, the whole chain will break down.
14). 從······ 跌至······ to decline from…to… (L. 39)
由于英語(yǔ)考試的又一次失利，她學(xué)英語(yǔ)的熱情跌至零點(diǎn)。
As a result of another failure in the English exam, her enthusiasm for English learning declined to zero
15). 占去；解釋 to account for (L. 41)
人類的感情很復(fù)雜又很微妙，沒有誰(shuí)可以令人滿意地解釋它們。
Human feelings are so complex and subtle that no one can account for them in a satisfactory manner.
16). 走下坡路 to go down (L. 46)
那個(gè)國(guó)家的旅游業(yè)因?yàn)樵絹?lái)越多的恐怖襲擊而急劇衰退。
The tourist industry in that country went down sharply because of increasing terrorist attacks.
17). 創(chuàng)立這家公司 to launch the company (L. 48)
推出這個(gè)新項(xiàng)目之前，該公司做了細(xì)致的市場(chǎng)調(diào)查。
Before launching the new project, the company made a thorough investigation of the market.
18). 迫使某人退出該行業(yè) to chase sb. out of business (L. 54 )
任何一家公司，如果其經(jīng)營(yíng)惟利是圖、不顧道義的話，注定要從該行業(yè)中被擠出去。
Any company, if it is run with only profit in mind regardless of morality, is bound to be chased out of business
19). 擠垮了國(guó)內(nèi)一些種植商 to crush some domestic growers (L. 55)
在精神重壓之下，有些人被壓垮，而有些人則鼓起勇氣獲得成功。
Under heavy mental stress, some are crushed down while some gain courage to make a success
20). 時(shí)來(lái)運(yùn)轉(zhuǎn)，交好運(yùn) to get a break (L. 61)
珍惜你的大學(xué)生活，因?yàn)樗鼧O有可能是你人生的轉(zhuǎn)機(jī)。
Treasure your college life, for it is most likely to be a break in your life.
21). 靠別人的災(zāi)難來(lái)做生意
to operate a business on someone else’s disaster (L. 62)
把自己的幸福建立在別人的痛苦之上不僅不道德甚至還是一種罪惡。
It is not only immoral but even a crime to build one’s happiness on someone else’s misfortunes

Typical patterns for the exposition of sb.’s way of doing sth.
A: Sb.’s formula / recipe / prescription for (doing) sth. is sth. else / to do sth. else.
某人做某事）的訣竅 / 秘訣是······ (L. 32)
應(yīng)用：a.寬容、耐心和理解是她幸福婚姻的秘訣。
應(yīng)用：b.他生意場(chǎng)上成功的秘訣是：誠(chéng)信為本，顧客至上。

B: Instead of doing sth., sb. tries to do sth. else
某人不是要做某事，而是千方百計(jì)／設(shè)法做別的事情。 (L. 55)
(try: resolve / choose / plan / manage / decide)
應(yīng)用：a.一個(gè)有良知的記者不是要掩蓋真相，而是千方百計(jì)使之大白于天下。
應(yīng)用：b.一個(gè)好母親不是一味地遷就自己的孩子，而是設(shè)法讓孩子明白是非曲直。

C: As a replacement for sth./sb. lost, sb. (also) does sth. else.
作為對(duì)失去的某物／某人的彌補(bǔ),某人(也)做別的事。(L. 59)
應(yīng)用：作為對(duì)自己的兒子在成長(zhǎng)過程中缺乏父愛的彌補(bǔ)，他對(duì)自己的孫子傾注了全部的愛。

Typical patterns for comparisons and contrasts
A. For those who…, sth. is more…than sth. else. (L. 3)
對(duì)那些······人來(lái)說，某事要比別的事更······
應(yīng)用：a.對(duì)那些從事管理工作的專業(yè)人士來(lái)說，與人共事的能力要比扎實(shí)的專業(yè)技術(shù)更重要。
應(yīng)用：b.對(duì)那些追求家庭生活溫馨的人來(lái)說,配偶的內(nèi)在素質(zhì)要比外表更可靠、更可取。

B. While sb. watches his business/career/study etc. bloom/thrive/boom/prosper etc., sb. else is undergoing sth. unfortunate/distressing etc. (L. 38)
在某人目睹其生意／事業(yè)／學(xué)業(yè)等興旺發(fā)達(dá)的同時(shí)，別人正在經(jīng)歷不幸的事情。
應(yīng)用：a.在我們看著沿海地區(qū)日益繁榮的同時(shí)，貧困地區(qū)許多失學(xué)兒童卻亟需我們的關(guān)愛。
應(yīng)用：b.月兒彎彎照九州，幾家歡樂幾家愁。

After-Reading
1. Essay summary
2. Ss discuss in group how to put the devices (illustration, general-specific, problem-solution) into practice in speeches and writing. They may give their own brief examples for each device.
3. Write your own composition with a problem-solution pattern on the given topics on P. 198 or choose your own topic, trying to combine the devices we have leaned.

Section B The Chunnel

Teaching objectives:
1) Learn to grasp a reading skill: identifying the writer’s purpose;
2) Get some information about the Chunnel;
3) To get some useful words and expressions

Reading skill
1. Read P. 199 carefully so that Ss can distinguish between the three kinds of purposes.
1) To inform. Informational writing features facts and evidence, not opinions or value judgments. It often contains dates, statistics or other figures or quotes from experts or witnesses. The language style is often simple.
2) To persuade. Persuasive writing features emotional appeals: opinions and arguments; rhetorical questions; evaluating language and judgmental language, etc.
3) To entertain. This kind of writing often use informal language, simple sentence structure, dialogues, puns and figures of speech.

2. Guide Ss to identify the writing purpose of Passage A .
1) The title leads us to think of some romantic stories. However, after finishing the first paragraph, we find out the passage talks about Valentine’s Day, the growing, sales and distributions of roses. The language is simple in diction and structure.
2) We find many statistics and dates. Quotes of a director, a rose customer and a rose grower can be found. All of them indicate the passage focuses on facts instead of opinions.
Therefore, we decide that the writer aims to be informational.

3. Ss are to analyze the writing purpose of Passage B following the above route.
The first paragraph is simple in diction, but a rather long sentence, which is characteristic of journalism. No technical terms are involved in both paragraphs. The last paragraph, simple in structure, gives the reader the impression of uncertainty. The overwhelming word in the paragraph is “pessimistic”. To sum up, as the text is featured by statistics, dates, quotes, and a journalist style, the writer aims to be informational.

Detailed reading:
1. excluded sb. from: prevent sb. from entering some place, taking part in sth., etc.
Women are often excluded from positions of authority.
They excluded people under 18 from joining the club.
2. for short: serving as a short form of sth. 簡(jiǎn)稱，縮寫，簡(jiǎn)略之
He is called Alfred, or Alf for short.
The National Broadcasting Company is called NBC for short.
3. behind schedule: later than the planned time 落后于預(yù)定計(jì)劃
Owing to the recent bad weather, the work is several weeks behind schedule.
The plane is two hours behind schedule.

according to schedule 按照原定進(jìn)度
ahead of schedule 提前
on schedule 按時(shí)間表, 準(zhǔn)時(shí)
tight schedule 排得緊緊的時(shí)間表
to schedule [美]按照預(yù)定時(shí)間
bus schedule 公共汽車時(shí)刻表
class schedule 功課表, 課表
train schedule 列車明細(xì)表
4. if not for: if it weren’t/hadn’t been for; were it not for/had it not been for 要不是
If not for my brother’s help, I would not have finished.
The Earth would be a frozen ball if not for the radiant heat of the sun.
5. introduce sb. to sth. : lead sb. to know sth. 使某人了解某物
I was first introduced to university politics on a most unfortunate occasion.
I shall always be grateful to my former teacher for introducing me to the study of language.
6. go back to: return to (an earlier point in space or time) 回溯，追溯
Can I go back to what you said at the beginning of the meeting?
We must go back to the Middle Ages to discover the origins of English plays.

date back to date from
trace back to retrospect to
7. by far: (used to emphasize that sth. is the best or has more of a particular quality than anything else) ······得多；最······；顯然
Shanghai’s population is greater by far than that of any other Chinese city.
as far as … be concerned 至于 ……
as (so) far as one can 盡力
as far as it goes 就其本身而言
far and wide 四面八方，到處
far from it 遠(yuǎn)非如此
so far 迄今為止
so far so good 到目前為止一切順利
8. in case: because of the possibility of sth. happening 免得，以防
In case he arrives before I get back, please ask him to wait.
You had better take your umbrella, in case it rains.?