I think there are many instances. Also, you have to be careful with issues such as nepotism. I'll never forget the trouble we had with that face cream. We launched it and you know it was a real winner. I mean, it was going really well. Hmm, great. When suddenly people started phoning and complaining it was burning their skin. Burning their skin? You mean, like a kind of allergy. Yeah, it was making red marks on their faces. The newspapers heard about it and wanted to know what we were doing about it. Huh typical. They don't exactly help, do they? So what did you do? We didn't know what to do. You see, we'd tested it for over six months. And you know, there'd been no bad reaction to it. Well, so what was the problem? Well, we'd invested a lot in the product and the launch.