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At these online branches, customers will be able to view all their accounts, move money between their accounts, apply for a loan and get current information on products such as credit cards. Customers will also be able to pay their bills electronically and even email questions to the bank. Banks are creating online services for several reasons. One reason is that banks must compete for customers who will switch to another bank if they are dissatisfied with the service they receive. The convenience of online banking appeals to the kind of customer banks most want to keep. That is, people who are young, well-educated and have good incomes. Banks also want to take advantage of modern technology since they have moved into the 21st century.
客戶可以在這些網(wǎng)上分行看到他們?nèi)抠~戶的信息、在自己的各個(gè)賬戶見(jiàn)轉(zhuǎn)賬、申請(qǐng)貸款以及瀏覽產(chǎn)品信息，比如信用卡?？蛻暨€可以網(wǎng)上支付賬單，甚至是將疑問(wèn)發(fā)郵件給銀行。銀行開(kāi)始做網(wǎng)上業(yè)務(wù)有多個(gè)原因。其中一個(gè)就是銀行需要爭(zhēng)搶客戶，如果客戶對(duì)服務(wù)不滿意的話就會(huì)轉(zhuǎn)而用其他銀行。網(wǎng)上銀行的方便性吸引的那批客戶，是銀行最想保住的那批客戶。他們年輕，受到過(guò)良好教育，收入高。而且既然已經(jīng)是21世紀(jì)了，銀行也想利用一下現(xiàn)代科技。