Hints:
Parliament



And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy. Apart from the fact that 27 acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value.
也許最重要的是，廣告對(duì)你所購(gòu)買(mǎi)的產(chǎn)品和服務(wù)的合理價(jià)值提供了一種保障。除了國(guó)會(huì)制定的27項(xiàng)法案對(duì)廣告加以約束之外，也沒(méi)有哪個(gè)正規(guī)的廣告商膽敢推銷(xiāo)與廣告承諾不符的產(chǎn)品。他也許會(huì)通過(guò)誤導(dǎo)人的廣告暫時(shí)愚弄一些人。但他這樣做長(zhǎng)不了，因?yàn)樗业氖牵姾苊髦牵粫?huì)再次購(gòu)買(mǎi)劣質(zhì)商品。如果你看見(jiàn)一種商品不斷地做廣告，我認(rèn)為這就是最可靠的證明，商品一定與其宣傳名副其實(shí)，一定體現(xiàn)良好的價(jià)值。