Social cognition is a dialectical process which involves both grouping particulars into categories based on their similarities, and of distinguishing individuals from their categories based on their differences. Communication with strangers often relies too heavily on categorization or stereotyping. Such stereotypes may be inaccurate, or may not apply to the present individual. To improve communication with strangers we must pay attention to their unique, individual features. Effective communication with strangers requires an increased awareness of our communication behaviors. First, we tend to categorize things automatically, and so we are less aware of doing it. It takes more of our conscious awareness to differentiate particular individuals from their stereotypical categories. Second, much of our daily communication follows familiar scripts, and so we are not consciously aware of that communication behavior. We cannot rely on such familiar scripts and norms when communicating with a stranger. Our communication will be improved if we recognize that familiar scripts do not apply, and seek to modify our communication behaviors accordingly. Finally, we need to talk about some ways to reduce people's uncertainty and anxiety during their communication with strangers. Generally, in communication, we seek to reduce uncertainty.