Good morning everyone, on behalf of myself and Focus Advertising, I'd like to welcome you. My name's Sven Larsen, I'm Commercial Director. This morning I'd like to outline the campaign concept we've developed for you. I've divided my presentation into three parts. First, the background to the campaign, next the results of our market study, thirdly, the concept itself. If you have any questions, please don't hesitate to interrupt me. Hi, I'm Dominique Lagrange. Good to see you all. As you know, I'm Creative Director of DMK. I'm going to tell you about the ideas we've come up with for the ad campaign. I'll give you the background, talk you through the results of the market study and tell you all about our concept. If you're not clear about anything, go ahead and ask any questions you want.