最近,可口可樂推出中國區(qū)新包裝(new packaging),包裝標(biāo)簽以可口可樂字體印上諸如“文藝青年、高富帥、白富美、天然呆”等網(wǎng)絡(luò)流行語(network catchwords)。

可口可樂中國區(qū)有關(guān)負(fù)責(zé)人王靜介紹說:“這是我們?cè)?013年夏季中,專為市場(chǎng)推出的多款印有不同昵稱的包裝產(chǎn)品。首批上市的產(chǎn)品我們選擇了24個(gè)昵稱”,王靜說,這些昵稱均選用消費(fèi)者耳熟能詳、廣泛使用(widely used)的流行詞匯,例如“文藝青年”“小清新”“白富美”等。王靜說,第二批產(chǎn)品或有更多新昵稱上市。

據(jù)網(wǎng)友不完全統(tǒng)計(jì)(incomplete statistics),這些標(biāo)簽包括“閨蜜,氧氣美女,喵星人,白富美,天然呆,高富帥,鄰家女孩,大咔,純爺們,有為青年,文藝青年,小蘿莉,積極分子,粉絲,月光族”等十?dāng)?shù)種網(wǎng)絡(luò)流行語,差不多涵蓋了近一兩年以來的所有網(wǎng)絡(luò)流行稱呼。有網(wǎng)友驚呼可口可樂“萌死了,很有愛”,“看到就想買”!也有網(wǎng)友覺著“山寨味太濃”,“一開始以為是假冒產(chǎn)品”。

可口可樂迎合中國年輕人口味換賣萌新包裝,你怎么看?快來注冊(cè)參與討論吧!

關(guān)于可口可樂的10個(gè)小秘密:

1. Did you know Coca-Cola was initially green? Today the other name of trademark Coco Cola is the Red Empire.
你知不知道可口可樂最開始是綠色的?今天可口可樂也被叫做紅色王國。

2. Coca Cola can be used to clean toilet, removing grease stains and to loosen rusty bolts.
可口可樂可以用來搞廁所的衛(wèi)生、祛除油漬殘留,還可以用來松化生銹的鐵釘。

3. Coca Cola was basically made by John Pemberton, as a cure for headaches and today there is a term known as Coco Cola Phobia which refers to Addiction to Coco Cola.
可口可樂的發(fā)明者John Pemberton,最早研制出來是來治療頭痛的,而我們今天所說的“可口可樂恐懼癥”就是用來指那些喝可樂喝到上癮的人。

4. I Didn’t know that Coca Cola can be used to cure Jellyfish stings.
被水母蟄傷也可以用可口可樂來治療哦。

5. Coca Cola is the most recognized word in the World after the word “OK”. Isn’t that amazing?
除了“OK”以外,世界上被大家最廣泛認(rèn)識(shí)的英語單詞就是“Coca Cola”了。是不是很神奇?

6. The production of Coca-Cola is equal to if Niagara Falls flows at its normal rate of 1.5 million gallons per second instead of water. The falls will flow for straight 38 hours and 46 minutes.
尼亞加拉瀑布色正常每秒流水量是150萬加侖,而可口可樂的產(chǎn)量可能需要尼亞加拉瀑布奔騰38小時(shí)46分鐘。

7. Coca Cola is a cold beverage but it is served as a hot one in different countries as a cure for cold.
可口可樂是冷飲,但是在一些國家人們會(huì)用熱的可口可樂來治感冒。

8. Coca-Cola used to contain cocaine till 1905, but was removed due to public concern.
1905年以前的可口可樂里是含有可卡因的,之后由于公眾壓力將可卡因從中去除。

9. Coca Cola has more than 9 Million Estimated Retail Outlets in 206 Regions which is more than the countries in UN and it is also said that the Coco Cola’s global sales estimate is $60 Billion a year.
可口可樂在全球206個(gè)地區(qū)約有9百萬個(gè)零售網(wǎng)點(diǎn),這比加入聯(lián)合國的國家還要多。而可口可樂每年銷售值可能達(dá)到600個(gè)億美元收入。

10. Did you know every second more than 15000 Coco Cola Drinks are being consumed in the World? Which makes it 1.6 Billion oz. Coco Cola servings every day in the World?
你知不知道每秒全球就有1萬5千瓶可口可樂被喝掉。為了跟上如此之大的消耗量,全球可口可樂公司每天要生產(chǎn)160萬盎司的可口可樂。