To be honest, though, I think they're involved in such a lot of training of new and existing junior staff that they don't fully appreciate the benefits of receiving training themselves. Mm, could be challenging for us then. Yes. Whilst welcoming the efforts of senior management, one of the marketing managers I spoke to was quite open about his and his colleagues' views. He made the point that there was a widespread feeling that the motivation behind this new programme wasn't clear. They thought it might be used as a way to assess their performance. Because of that, they hadn't been able to make up their minds either way about whether they were in favour. OK, well, let's think about the content of the programme. Right, well we must include sessions on the areas they've actually asked for. Let's have a look, customer care and presentation techniques were certainly on their list. Didn't some of them mention negotiating skills as well? OK, let's kick off with what they identified as their priority areas.