Ⅲ.課文篇

We all know that marketing is one of the most essential areas of business. No matter how good your product is, if no one knows about it because your marketing is poor, you cannot make money.
我們都知道，市場(chǎng)營(yíng)銷是商業(yè)中一個(gè)最重要的核心領(lǐng)域。無論你的產(chǎn)品質(zhì)量多么好，如果由于你的市場(chǎng)營(yíng)銷做得不好而不被人所知的話，你仍然沒法賺錢。

Increasingly, sports marketing is becoming a popular way to advertise a company's goods and services. For an annual fee, you can have your company name on the shirts that sporting team or individual wears.
在體育活動(dòng)方面的市場(chǎng)營(yíng)銷正逐漸成為公司商品和服務(wù)進(jìn)行廣告宣傳和普及的一種途徑。繳納年費(fèi)，你就可以將公司的名字印在運(yùn)動(dòng)隊(duì)或隊(duì)員穿的隊(duì)服上。

As sports are incredibly popular on TV, having your company name on a shirt or cap means that millions or even billions will associate your company with the sport.
由于體育活動(dòng)通過電視轉(zhuǎn)播變得非常普及，把公司的名稱印在隊(duì)服的襯衫或帽子上意味著公司能通過體育賽事賺到百萬甚至上億的鈔票。

Sports marketing is not cheap though, so some companies try other types of visible marketing such as putting their company name on tall buildings, or by supporting arts and musical events.
但是，體育活動(dòng)市場(chǎng)營(yíng)銷的成本并不便宜。因此，有些公司嘗試別的方法進(jìn)行可視廣告宣傳。例如把公司的名稱懸掛在高層建筑上，或贊助一些文化和音樂活動(dòng)等。

The two most lucrative sports marketing events are the Olympic Games and the Football World Cup. If you can wait four years and have a large enough budget, by sponsoring these types of events, you can virtually ensure that the entire world will know your company.
兩種最有利的進(jìn)行市場(chǎng)營(yíng)銷的體育活動(dòng)就是奧運(yùn)會(huì)和世界杯足球賽。如果你能等上4年，還能有個(gè)足夠大的預(yù)算的話，通過贊助這樣的體育賽事，你可以確保讓整個(gè)世界都能知道你的公司。