You are an entrepreneur who wants to find and win over a venture capitalist (VC) or an angel to give your idea a financial boost.? Yet many entrepreneurs make basic mistakes in that first meeting.? Here are five mistakes to avoid:
你是一個(gè)創(chuàng)業(yè)者，你想找到一個(gè)風(fēng)險(xiǎn)投資人，并贏得他們的投資；或者你希望能有一個(gè)天使投資人來(lái)為你的好點(diǎn)子買單。不過(guò)，許多創(chuàng)業(yè)者在與投資人的第一次會(huì)面中就會(huì)犯下一些基本錯(cuò)誤。以下五點(diǎn)你應(yīng)該去避免犯錯(cuò)：

Cold call instead of trusted introduction– A common belief among VCs is that “if a CEO isn’t resourceful enough to find someone I know to recommend him to me, then he isn’t going to make a very good CEO.”?? Don’t blind email – I have never funded a company based on blind mail.
錯(cuò)誤一：冷不防地給投資人發(fā)郵件，而不是通過(guò)熟人介紹。風(fēng)險(xiǎn)投資人中有這樣一個(gè)共識(shí)，“如果創(chuàng)業(yè)者連‘找一個(gè)熟人把他自己介紹給我’這樣的資源都沒(méi)有的話，那么這個(gè)創(chuàng)業(yè)者也不會(huì)成為一個(gè)好的CEO?！辈灰つ康亟o風(fēng)險(xiǎn)投資人發(fā)郵件。我從來(lái)不會(huì)投資那些隨便發(fā)郵件的人。

Went to VC without preparation – You should study the VC meticulously before the first meeting.? What's his background?? What other companies has he funded?? What are the common elements that you might try to demonstrate and leave a positive impression?
錯(cuò)誤二：不準(zhǔn)備就去見(jiàn)投資人。在你第一次去見(jiàn)投資人之前，你需要做好深入細(xì)致的調(diào)查。投資人的背景是什么？他都投資過(guò)哪些公司？你想要給投資人展現(xiàn)的基本要素是什么？你要怎么給投資人留下積極的印象？

Poor communication– You need to communicate succinctly.? Start with the one sentence that describes your company.? Be prepared to succinctly talk about: How large is the market?? Who are the competitors?? How are you differentiated?? What makes your team special?
錯(cuò)誤三：溝通不暢。你需要簡(jiǎn)潔清楚地表達(dá)。開(kāi)場(chǎng)白可以用一句話來(lái)描述你的公司。簡(jiǎn)潔清晰地準(zhǔn)備好以下問(wèn)題：你的市場(chǎng)有多大？誰(shuí)是你的競(jìng)爭(zhēng)對(duì)手？你的與眾不同之處在哪里？你的團(tuán)隊(duì)有哪些特別的地方？

Too much time on market and not enough time on product and team-- Don’t spend too much time on market overview or opportunity.? The VC probably knows that better than you, and even if he doesn't, he would probably make up his mind after just a short description.? Save your time for your product and your team, which he doesn't know.
錯(cuò)誤四：把太多時(shí)間花在市場(chǎng)上而不是產(chǎn)品和團(tuán)隊(duì)上。不要把太多的時(shí)間花在市場(chǎng)情況和潛在機(jī)會(huì)上。風(fēng)險(xiǎn)投資人比你更了解這些。即使他們不甚了解，通過(guò)簡(jiǎn)單的描述后，他們也能自己拿定主意。把你的時(shí)間花在你的產(chǎn)品和團(tuán)隊(duì)上，這些才是投資人不清楚的地方。

Argue in the first meeting– You are not going to convince a VC that she was wrong about something in a first meeting.? Of course, also avoid being a push-over and agree with everything the VC says.? If you get stuck on a point, move on to another point.? Focus on the positives of your company.
錯(cuò)誤五：第一次會(huì)面就與投資人爭(zhēng)論。在與投資人的第一次會(huì)面上，你不是要去說(shuō)服投資人，告訴她她哪里錯(cuò)了。當(dāng)然，也不要當(dāng)應(yīng)聲蟲(chóng)，認(rèn)為投資人說(shuō)什么都是對(duì)的。如果你們產(chǎn)生了意見(jiàn)分歧，那就討論下一個(gè)話題。把注意力集中在公司的積極面上。

（本文英文原文來(lái)源于李開(kāi)復(fù)LinkedIn博文）

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