Today's advice comes from Marissa Lippert, founder of Nourish, a nutritional consulting service:
今天MBA小課堂的嘉賓是來自營養(yǎng)咨詢機(jī)構(gòu)Nourish的創(chuàng)始人Marissa Lippert：

"I wanted to build momentum about my business as we were going through the process of building my store; build a little buzz, gain the support of others."
“當(dāng)我打算開店的時(shí)候，我想造點(diǎn)勢，搞點(diǎn)噱頭，從而得到他人的支持?！?/div>

The film industry is notorious for creating pre-launch buzz. For a film to generate any revenue, it needs to be marketed far in advance, giving movie-goers a significant amount of time to decide whether or not they want to spend money on a ticket. Businesses should operate with this movie-mentality; you want people to pay for your movie, so get them intrigued before you open up.
電影界因?yàn)楣城暗某醋鱾涫軤幾h。為了獲得票房，就需要提前做好大量的營銷工作，這樣，電影票友們就有足夠多的時(shí)間來決定是否要花錢買票。經(jīng)營公司也應(yīng)該有這樣一種電影頭腦，你要想人們花錢看電影，就要在公映之前讓這些人對(duì)電影感興趣。

For $1,000 she paid a talented videographer to create a video of her browsing through the local farmers market, discussing the concept of the shop and the type of food she'd be using.
她花了1,000美元聘請(qǐng)了一個(gè)天才視頻制作人為她錄制了一段視頻，視頻中她逛著當(dāng)?shù)剞r(nóng)貿(mào)市場，談?wù)撝约旱甑睦砟钜约八捎玫氖巢姆N類。

Aside from her blog and the video, she also uses social media to share updates on the retail space. This gets people excited to see the finished product. Businesses should use social media to get the buzz rolling.
除了自己的博客和視頻，她還運(yùn)用社交媒體上的零售板塊分享各種更新。人們很興奮可以看到那些成品。商業(yè)應(yīng)該運(yùn)用社交媒體來進(jìn)行炒作。

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