Today’s advice comes from Cyrus Massoumi, CEO and founder of ZocDoc.
今天MBA小課堂的嘉賓是ZocDoc公司的創(chuàng)始人和首席執(zhí)行官Cyrus Massoumi。

“If you look at all of the technology that we developed across our entire engineering team of the last four and a half years, there are really only four pages that a consumer would see, which represents maybe two percent of our intellectual property. The other 98 percent is in the back-end.
“如果你去看我們整個技術(shù)團隊在過去四年半里所開發(fā)的技術(shù)，那么每一個客戶可以看到的內(nèi)容大概只有四頁那么多，占到我們知識產(chǎn)權(quán)的2%左右，另外的98%都是后臺維護。

Massoumi's company ZocDoc has been a huge success since launching, but its rapid growth comes from constant back-end work, specifically focusing on trends taking place in other similar businesses. He said that even when you think you've got it to where you want it, occurrences will happen and more changes will need to be made.
Massoumi的 ZocDoc公司從成立之初就取得了巨大的成功，但是它的迅速增長來自于長期的后臺工作，特別關(guān)注于其他同類企業(yè)的發(fā)展趨勢。他說即使當你認為你能使它向你想的那樣發(fā)展，也會有很多的變數(shù)需要我們?nèi)リP(guān)注。

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