英語開發(fā)信為何少人問津:做外貿(mào)的你不能犯的十大郵件錯(cuò)誤
4)愛炫耀英文水平。
丘吉爾講過一句話,大致的意思是,真正的高手,你要把最復(fù)雜的東西用最簡單的文字表達(dá)出來,全部用最簡單的句子,最簡單的詞匯,讓小學(xué)生都能看懂。
其實(shí)把簡單的東西復(fù)雜化很容易,把復(fù)雜的東西簡單化就不容易了,需要多學(xué)多模仿客人的郵件,用最簡單的詞匯來表達(dá)你要表達(dá)的東西。外貿(mào)函電的精髓就是,“簡單簡單再簡單”,能用一個(gè)詞表達(dá)的絕對不用兩個(gè)詞或短語,能用一句話寫清楚的,絕對不寫兩句。誰能用最少的句子表達(dá)同樣的意思,那就是最厲害的!
舉個(gè)例子吧,我以前招助理的時(shí)候,會考他們的email水平,我把中文意思告訴他們,然后讓他們用英文來模擬一封郵件。內(nèi)容很簡單,寫一封郵件告訴客人Mike,上次收到的樣品已經(jīng)寄給工廠了,但工廠說材料不是ABS,而是PP,價(jià)格他們需要重新核算,但近期內(nèi)原材料漲價(jià),希望您能盡快確認(rèn),我們好采購原材料并安排生產(chǎn)。
第一個(gè)應(yīng)聘者是這樣寫的:
Dear Mike,
This is Jenny from EDF Co. Ltd. We're so pleased to receive your samples. I already sent them to our factory last week, and was informed the real material is PP, not ABS as you mentioned last time. What's the matter?
I'll give you reply as soon as we get the offer from the factory. It will take several days. Please be more patient. But they also told me, the raw material increased these days. Could you please confirm the price quickly after you get it? We'll purchase the raw material and do the production immediately!
Looking forward to your reply. Thank you!
Best regards,
Jenny
這封郵件寫得好么?老實(shí)說還可以,雖然主動語態(tài)和人稱多了點(diǎn),但是內(nèi)容都點(diǎn)到了,表達(dá)也算通順,用的詞匯也都是挺簡單的,不難懂。但是不是有點(diǎn)啰嗦?如果能簡單一點(diǎn),是不是更好?我們看看第二位應(yīng)聘者寫的email:
Dear Mike,
How are you?
We received your all samples. The factory checked the details, and found the material was PP, not ABS as you told.
Please give them some more time to re-check the price, because the material is different from the past orders. However, the material was increased very quickly! Therefore, please kindly place the order soon if the price is ok for you! We'll do production asap.
Thank you in advance!
Kind regards,
Tommy
這封呢?我個(gè)人覺得比上一封號一點(diǎn),畢竟主動和被動語態(tài)結(jié)合,“We”只出現(xiàn)了一次,不算太枯燥。內(nèi)容也稍微簡單了一點(diǎn),點(diǎn)到位了。最重要的是,他把purchase the raw material去掉了,直接用“We'll do the production asap.”這樣更簡潔,畢竟你要生產(chǎn),能不采購原材料么?所以這是廢話。缺點(diǎn)是,我個(gè)人感覺還是啰嗦了一點(diǎn)。
我會這樣寫:
Hi Mike,
Samples received and already passed to vendor. The material was PP, not ABS. Offer sheet is preparing and will be sent to you soon.
By the way, raw material increased these days, pls make a decision quickly to go ahead after price confirmed. We'll arrange the mass production asap.
Thanks and best regards,
C
只要做到“簡潔”、“清楚”、“準(zhǔn)確”,這就是一封好的email了。
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