MBA小課堂:新品發(fā)布,勿求完美
作者:滬江英語編譯
來源:Business Insider
2012-07-14 08:45
Today's advice comes from Of a Kind's co-founders Claire Mazur and Erica Cerulo:
今天MBA小課堂的嘉賓是來自原創(chuàng)設(shè)計(jì)銷售網(wǎng)站Of a Kind 的聯(lián)合創(chuàng)辦人Claire Mazur和Erica Cerulo:
"There is not way to know where you should really be spending your time, attention and energy, especially pre-launch," says Cerulo.
Cerulo表示:“永遠(yuǎn)也無法知道你應(yīng)該把時(shí)間、精力和注意力放到產(chǎn)品的哪部分,特別是在產(chǎn)品發(fā)布之前?!?/div>
No launch of a product or a company is going to be flawless. That is why Mazur and Cerulo advocate not wasting time aiming for perfection and over thinking everything.
沒有任何產(chǎn)品在發(fā)布的時(shí)候或者任何公司在成立之初就是完美的。這也是為什么Mazur和Cerulo建議大家不要浪費(fèi)時(shí)間追求完美或者是把所有事情都考慮在內(nèi)。
It was only after launching their site that they realized significant faults in their strategy and figured out aspects that would have to change before they were able to succeed.
在發(fā)布了網(wǎng)站之后,他們才意識(shí)到在經(jīng)營戰(zhàn)略上犯了嚴(yán)重的錯(cuò)誤,發(fā)現(xiàn)了在哪些方面他們需要作出調(diào)整才能實(shí)現(xiàn)成功。
Cerulo recommends launching a little raw "so that people can respond to it. You can see what is working and what is not."
Cerulo建議說,發(fā)布不成熟的產(chǎn)品,“這樣人們就知道如何對(duì)產(chǎn)品做出反應(yīng)。你會(huì)發(fā)現(xiàn)哪些在運(yùn)轉(zhuǎn),哪些無法工作?!?/div>
"Because it's always going to be wrong. You are always going to have to change it," adds Mazur.
Mazur補(bǔ)充說:“因?yàn)榭偸且鲥e(cuò)的,而你總是要做出改變的。”
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