Every so often, a new mobile gaming craze sweeps across smartphone screens around the world — think Angry Birds, Words with Friends, Tiny Tower.Over the past few weeks, Draw Something has become the new sensation.
智能手機游戲時常會引發(fā)全球的狂熱追捧,像Angry Birds, Words with Friends, Tiny Tower。前幾周,一個新游戲:Draw something引發(fā)了一場新的轟動。

The idea is simple enough. Players sketch a picture and challenge friends to guess what it is. The game is a modern twist on Pictionary and is riddled with popular culture references, like asking players to draw the pop singer Rihanna or the basketball star Jeremy Lin. And it has taken off like a rocket.
游戲的原理很簡單——“你畫我猜”。這款游戲充滿了流行文化的影子,比如說讓玩家畫流行歌手Rihanna或者籃球明星Jeremy Lin的圖片。它是畫圖猜詞的一個現(xiàn)代化轉折,火爆的速度堪比火箭。

Released less than two months ago, Draw Something has already garnered more than 25 million downloads. More than 1.5 billion pictures have been drawn during game play.
從2個月前發(fā)布到現(xiàn)在,Draw Something已經(jīng)擁有2500萬的下載量。在游戲中,玩家已經(jīng)畫了超過15億張的圖片。

Draw Something is the creation of OMGPop, a social gaming start-up in New York.
There are two versions of Draw Something — a free one, supported by ads, and a paid one, for 99 cents. Both versions let users purchase virtual goods, like additional colors to draw with.
DrawSomething是由一個紐約社區(qū)游戲公司OMGPop創(chuàng)作的?,F(xiàn)在這個游戲有兩個版本:免費版(含廣告)和付費版(0.99美金)。兩個版本都允許用戶購買一些虛擬產品,如額外的畫筆顏色。

Originally, the game was designed to be played in a Web browser, and later, the company linked it to Facebook. But neither version stirred much interest from players. It wasn’t until the company released versions for iOS and Android-powered devices that it caught fire.
起初這款游戲是設計在電腦頁面上玩的,后來公司又將它與Facebook相關聯(lián)。但沒有一個版本得到用戶的喜愛。直到推出iOS和安卓的移動終端版本,這款游戲才真正火了起來。

Mr. Porter, the chief executive of the company, attributed the game’s success to its real-time feel. Players can watch animated playbacks of their teammates trying to guess their creation before taking their turn. The word choices are another big selling point; in addition to standard selections like “orange” and “dynamite,” the game is liberally infused with pop culture references.
公司的首席執(zhí)行官Porter先生稱,這款游戲的成功原因是它的實時感。在下一輪開始前,玩家可以看到他們的伙伴嘗試猜測自己所畫的詞的全過程。同時,所猜詞的選擇也是一個大賣點。除了一些標準的詞語,如“橘子”和“炸藥”,還會有一些代表流行文化的詞。

For now, the company’s 42 employees are devoting all of their resources to the game, including rolling out new features like the ability for players to chat with each other, save drawings and browse through other drawings made by players.
現(xiàn)在,全公司42個職員都在盡全力改善這個游戲。推出一些新的特色,比如說玩家之間的聊天,存儲圖片和讓玩家瀏覽其他的畫作。

【關于Draw Something的有趣統(tǒng)計】

●Draw Something中最流行的詞是:Starfish, pregnant, hangman, six pack, boom box
●Draw Something中最不流行的詞是:latrine
●Draw Something中猜中率最高的詞是:Rainbow, catfish, sun, fish, house, god, tornado
●Draw Something中猜中率最低的詞是:Oar, Metroid, Warhol, pounce, polaroid, meathead, Autobots