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Sales of his number 17 jersey are robust and the social media aggregation website Topsy says that over the past seven days, “Lin” has been mentioned more than 140K. He even got a shout-out on Twitter from Phoenix Suns’ point guard and two-time NBA MVP Steve Nash.

On Feb. 4, Lin played his first starring role for the New York Knicks as the point guard racked up 25 points in 95-92 win over the New Jersey Nets. Lin-mania kept building as the undrafted Harvard graduate outplayed Kobe Bryant in a 95-82 victory over the Los Angeles Lakers on Friday, and then on Saturday Lin helped lead his NBA team to a 100-98 squeaker over the Minnesota Timberwolves, the team’s fifth-straight win.

Although Bryant says he “doesn’t even know what Lin has done,” shareholders in Madison Square Garden, Inc., the parent company of the Knicks, do: Since February 4th MSG’s stock price has increased from $29.32 to $3.15, or 6 percent, adding $139 million to the company’s market value. During the same period the S&P 500 has gone up less than 1 percent.

How much is the Jeremy Lin brand worth, assuming he assisted in the stock’s appreciation and remains the real deal? Numerous factors impact MSG’s stock price, of course. But aside from Lin most of the news surrounding MSG in recent weeks has been negative, including its battle with Time Warner and its recent earnings release which showed profits falling 22 percent in the second quarter compared with the prior year.

The Knicks had $226 million of revenue during the 2010-11 season, roughly equating to 20 percent of MSG’s overall revenue. Obviously, you cannot assign Lin one-fifth ($28 million) of MSG’s $139 million increase in market value since he began his magical run (in the past we have determined athlete brand values are the amount by which their endorsement income exceeds the average of the top peers in their sport, but that methodology can’t be applied to Lin, who was a no-name player until very recently).

But we can still get a reasonable estimate. The New York Times reports that Lin has helped push up television ratings for the Knicks 66 percent over last season. So if we give Lin credit for half of the $28 million, his brand weighs in at $14 million, which would place him tied with Bryant for sixth among the top athlete brands in the world.

I expect Lin’s endorsements to reach that mark in the near future if he can keep up his stellar play on the hardwood.

北京時間2月14日，對于林書豪過去五場比賽的表現(xiàn)以及這種表現(xiàn)為全世界帶來的震撼，在此就算我什么也不說，相信所有的球迷也都能夠如數(shù)家珍。今天據(jù)Yahoo體育報道顯示，憑借著過去短短一周多時間的表現(xiàn)，林書豪已經(jīng)成為了體育世界中個人市場價值漲幅最快的運(yùn)動員。

據(jù)稱，在林書豪爆發(fā)的過去一周之中，作為尼克斯合作上市公司的麥迪遜花園廣場股票價值也隨之上漲了6%，為公司直接增加了1.39億的市值。更為不可思議的是，在這期間，美國標(biāo)準(zhǔn)普爾500指數(shù)的上漲幅度只有不到1%，這也就意味著麥迪遜花園球館股票的上漲幾乎全要?dú)w功于林書豪一人，與股票市場行情無關(guān)。

由此，Yahoo體育通過更為詳細(xì)的分析，得出了林書豪個人市場價值的大致數(shù)目。

上賽季，紐約尼克斯的整體收入為2.26億，基本相當(dāng)于麥迪遜花園廣場全年市值的20%。當(dāng)然，至此還不能主觀的認(rèn)為林書豪憑借著過去一周多的表現(xiàn)就已經(jīng)將他的個人市場價值提升到了1.39億的20%，即2800萬美元。從另一組《紐約時報》提供的數(shù)據(jù)來看，在林書豪爆發(fā)的這一周中，全美尼克斯比賽的收視率上漲了66%。綜合上述兩個精確的數(shù)據(jù)，Yahoo得出了最終的結(jié)論：林書豪現(xiàn)在的個人市值大致可以推斷為2800萬美元的50%，也就是1400萬美元。

在全球運(yùn)動員個人市場價值的排名中，林書豪的1400萬美元已經(jīng)足以和科比-布萊恩特平起平坐，高居整個體育界的第六位。對于現(xiàn)在的尼克斯來說，林書豪完全可以稱之為一棵搖錢樹。有意思的是，能夠在如此短暫的時間內(nèi)迅速將個人市值提升到1400萬美元的高度，林書豪也堪稱是體育界的第一人。

可以預(yù)計，如果林書豪能夠?qū)⒆约哼@樣的狀態(tài)繼續(xù)保持下去，尼克斯本賽季賺個滿盆盈缽將沒有任何問題，無論是在比賽的收視率、球館的上座率還是廣告的價值上，林書豪這塊金字招牌都將是目前無人可以替代的。而對于林書豪個人來說，如果他能夠在未來仍然和本周一樣高效，那么他未來的贊助商合同，同樣也將會是一個相對于他現(xiàn)在年薪來說的天文數(shù)字。
（以上新聞內(nèi)容轉(zhuǎn)自新浪網(wǎng)）