3. McDonald’s Sundial Billboard

Back in 2009, there is one certain McDonald’s Billboard, created by the Leo Burnett ad agency that gets the attention of most people in Chicago along the corners of Clark and Addison Street. What’s the hitch? If you observe the ad between 6am to 11am, you can see it point at products from coffee to a burger, and 12noon lets you see the “M”.
早在2009年，在美國芝加哥的Clark和Addison街頭，就出現(xiàn)了一塊由Leo Burnett廣告代理商設(shè)計并制作的麥當勞廣告牌，引起了不少人的關(guān)注。其中有什么小玄機嗎？如果你在上午6點至11點看到這塊廣告牌的話，那么你會在上面看到從咖啡到漢堡包的各種麥當勞產(chǎn)品，到了中午12點，廣告牌顯示進入了M時間。