1. Heineken

This has to be one of the best concepts yet, crossing both the 2D and 3D border of guerilla billboard advertising. Since 2D display no longer attracts the masses, adding a bit of effect, such as you see in this one where a hand actually plans to get the beer, will really attract your attention!
這是全球最具概念化的廣告牌之一，它兼容了2D和3D的完美展示效果。傳統(tǒng)的2D效果已為大眾所熟知，無法激起公眾的興趣。增加一點(diǎn)3D的效果，例如在這塊廣告牌上所運(yùn)用的那樣：用手試圖去拿起啤酒杯，就著實(shí)帶給人們耳目一新的新鮮感！

（本文由sonia?zhang?譯）