喬布斯傳:關(guān)于創(chuàng)新的書(8)
來源:滬江聽寫酷
2011-11-08 13:30
作者沃爾特·艾薩克森(Walter Isaacson),美國著名的傳記作家。是喬布斯唯一授權(quán)傳記。讀完全書你會發(fā)現(xiàn),喬布斯并非完美;光鮮耀眼的背后,還有另一個不為人知的喬布斯——自私、冷漠、固執(zhí)、矛盾,習(xí)慣謊言與背叛,兼具強橫與脆弱的內(nèi)心。
hints:
Apple
Shakespeare's Henry V
Muse
【回顧】【喬布斯傳】對產(chǎn)業(yè)徹底變革(7) ?
喬布斯傳聽寫節(jié)目:
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This is also, I hope, a book about innovation. At a time when the United States is seeking ways to sustain its innovative edge, and when societies around the world are trying to build creative digital-age economies, Jobs stands as the ultimate icon of inventiveness, imagination, and sustained innovation. He knew that the best way to create value in the twenty-first century was to connect creativity with technology, so he built a company where leaps of the imagination were combined with remarkable feats of engineering. He and his colleagues at Apple were able to think differently: They developed not merely modest product advances based on focus groups, but whole new devices and services that consumers did not yet know they needed.
He was not a model boss or human being, tidily packaged for emulation. Driven by demons, he could drive those around him to fury and despair. But his personality and passions and products were all interrelated, just as Apple's hardware and software tended to be, as if part of an integrated system. His tale is thus both instructive and cautionary, filled with lessons about innovation,
character, leadership, and values.
Shakespeare's Henry V - the story of a willful and immature prince who becomes a passionate but sensitive, callous but sentimental, inspiring but flawed king - begins with the exhortation "O for a Muse of fire, that would ascend, the brightest heaven of invention." For Steve Jobs, the ascent to the brightest heaven of invention begins with a tale of two sets of parents, and of growing up in a valley that was just learning how to turn silicon into gold.
我希望這也能是一本關(guān)于創(chuàng)新的書。如今,美國正在尋找方法保持自身的創(chuàng)新優(yōu)勢,全世界都在努力建設(shè)創(chuàng)造性的數(shù)字時代經(jīng)濟,喬布斯成為了創(chuàng)造力、想象力以及持續(xù)創(chuàng)新的終極標(biāo)志。他深知21世紀(jì)創(chuàng)造價值的最佳途徑就是將創(chuàng)造力與科技結(jié)合起來,所以他創(chuàng)建了一家公司,在這里,想象力的跳躍與高超的工程學(xué)技術(shù)被結(jié)合到一起。他和他的同事們能夠以全新的方式思考:他們開發(fā)的并非是針對目標(biāo)人群的普通產(chǎn)品改進,而是消費者還沒有意識到其需求的全新設(shè)備和服務(wù)。
他不是眾人盡可效仿的模范老板,或是人類楷模。他就像被惡魔驅(qū)使一樣,可以讓身邊的人狂怒和絕望。但他的個性、激情與他的產(chǎn)品之間是相互關(guān)聯(lián)的,就好像蘋果的硬件和軟件一樣,各為整體系統(tǒng)的一部分。因此,他的故事既有啟發(fā)性,也有告誡意義,其中充滿了創(chuàng)新、品質(zhì)、領(lǐng)導(dǎo)力和價值觀方面的經(jīng)驗。
莎士比亞的《亨利五世》——一個關(guān)于任性幼稚的哈爾王子成長為狂熱又敏感、冷漠又感性、鼓舞人心又并不完美的君主的故事——開頭就是一段呼喚:“??!光芒萬丈的繆斯女神,你登上了無比輝煌的幻想天堂!”哈爾王子要做的很簡單,只需要傳承他那位國王父親的事業(yè)。而對于史蒂夫喬布斯來說,那光明的創(chuàng)新天堂之旅,始于他的兩對父母,以及一個學(xué)習(xí)如何點石成金的山谷。