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We're designing stuff, we look not necessarily just about what any given users going to experience，but what's going to be better for the whole coummunity and the whole product. And I mean, it's gonna be a lot of trade-off going all over the place in a product. Probably the most that you see every day is that you can't see the profiles of people at other schools. That's a really a major trade-off in the application.
當(dāng)我們?cè)O(shè)計(jì)應(yīng)用程序的時(shí)候，我們并不注重單一用戶(hù)的使用體驗(yàn),而更關(guān)注其是否有意與整個(gè)社區(qū)和產(chǎn)品。這就需要再開(kāi)發(fā)產(chǎn)品的各個(gè)環(huán)節(jié)進(jìn)行取舍?？赡苣阕⒁獾侥悴荒転g覽其他學(xué)校的人的信息。這就是一種取舍后的結(jié)果。

For those of you who aren't familiar with this, we spilt up the user base by what school they go to and we make it so that people at a given school can only see the profiles and contact information of people at their school. And the reason for this was mostly to, because we realized that the people around you, at your school, are the people who you want to look at mostly anyway. And if we made the space too broad and let anyone see your information. then that probably fine. I mean, look up some people, but you also probably won't put up your cellphone.
你們有些人對(duì)此不太了解,我們將用戶(hù)按照學(xué)校分類(lèi)，所以只有來(lái)自相同學(xué)校的人才能互相看到對(duì)方的信息和聯(lián)系方式。之所以這樣做，是因?yàn)槲覀儼l(fā)現(xiàn)人們更樂(lè)于 關(guān)注身邊的人的信息。如果我們把空間擴(kuò)展到所有人都可以瀏覽你的信息，那可能也不錯(cuò)，誰(shuí)你都找得到，但是可能你就不愿意把你的手機(jī)號(hào)放上去了。

More than a third of people on Facebook have their cellphone up there, and that's something that's something useful for the application. So in designing it, this was a trade-off that we made. I kind of thought of what was wrong. I said, well, what would be more useful? Would it be better for people to be able to see everyone and maybe not feel like this is a secure environment in which they can share their interests and what they thought and what they care about? Or would be better that more information and more expression was available, but to a smaller audience which is probably the relevant audience for any person? So, there are a lot of decisions like that, that are getting made and a lot of them are gut level.
超過(guò)三成的Facebook用戶(hù)在注冊(cè)時(shí)登記過(guò)電話(huà)號(hào)碼，所以對(duì)我們這個(gè)應(yīng)用是很重要的。所以在設(shè)計(jì)產(chǎn)品的時(shí)候就要做這種取舍.我覺(jué)得這樣做好像不對(duì)，一 直在想什么會(huì)更有用?要么將用戶(hù)信息對(duì)所有人開(kāi)放，但這卻讓人們覺(jué)得在這樣的網(wǎng)絡(luò)中分享自己的所感所想不太安全還是僅將更多的用戶(hù)信息和狀態(tài)展示給少部分 與該用戶(hù)有關(guān)的人。我要做很多類(lèi)似的決定，而且這些決定是要靠直覺(jué)判斷的。

So i mean, we tried to be as academic about this possible in trying to think rigorously through the different results that we'll get if we go to different directions. But a lot of it is just like you define your objectives, what you're going for. In this case, to optimize for the best of the whole community and the whole user base and over the long term, and that's important too, long term but short term. And then, you just kind of operate and do what you think will be best along that line.
我們一直努力以最學(xué)術(shù)的態(tài)度去謹(jǐn)慎地思考不同方式所能產(chǎn)生的不同結(jié)果。但多數(shù)時(shí)候，你得先確定你的目標(biāo)，你要的是什么。對(duì)我們來(lái)說(shuō)，是尋求長(zhǎng)期的整個(gè)社區(qū)及用戶(hù)群體的利益最大化，注意是長(zhǎng)期的，而不是短期的。然后就是為更好地達(dá)到這一目標(biāo)而努力。

背景介紹：馬克·扎克伯格，美國(guó)社交網(wǎng)站Facebook的創(chuàng)辦人，被人們冠以“蓋茨第二”的美譽(yù)。哈佛大學(xué)計(jì)算機(jī)和心理學(xué)專(zhuān)業(yè)輟學(xué)生。據(jù)《福布斯》雜志保守估計(jì)，馬克·扎克伯格擁有15億美元身家，是08年全球最年輕的單身巨富，也是歷來(lái)全球最年輕的自行創(chuàng)業(yè)億萬(wàn)富豪。

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