今天小編為同學們整理了BEC高級的口語話題：市場營銷，供同學們參考，一起來學習吧！

市場營銷

(1)產(chǎn)品屬性:

Brand； price；quality； after-sales service reputation； reliability

(2)價格的制定：

影響因素:competition； supply and demand； customer perception of price

措施: offer seasonal /trade/cash discount to stimulate demand/ boost sale/ Carry out survey to find out customers' needs and tastes

(3)產(chǎn)品推銷/推廣:

目的: aim at target market； promote product efficiency； meet and beat fierce competition； capture a large market share

方式:

an advertising campaign

2. personal selling： employ some experienced salespeople

3. sales promotion： offer promotional gifts coupons 優(yōu)惠券;rebate回扣;loyalty scheme; sweepstake 抽獎;free samples trading stamps contest

4. publicity: mass media

好處:attract potential customers；boost the sale of product ；encourage customers to try new products

(4)客戶服務(wù)customer service

目的: increase the level of customer satisfaction ；meet customers’expectation； improve the

standard of customer service

提高服務(wù)質(zhì)量的措施:

1. Have an after-sale services supervision system（monitor，supervise)

2. staff training programme (improve staff friendliness； the speed of service； learn to

deal with customer complaints)

3. check sales figures regularly

4. obtain feedback from customer (set up a hot line ；conduct a survey)

(5)留住顧客

目的: maintain customer loyalty

措施:

1. understand what the customer needs

2. provide high quality product and good service

3. offer some discount to regular customer

4. upgrade interior decoration