makeover?['me?k??v?(r)]?

n. 化妝美容；大轉(zhuǎn)變

圖片來(lái)源：視覺(jué)中國(guó)

H&M?and Zara Are Closing Stores to Get Ahead
為了獲得成功，H&M和Zara開(kāi)始關(guān)店。

Europe’s fast fashion giants may have been slow to wake up to the threat posed by e-commerce, but it looks more and more like they have raised their game enough to survive—and maybe even prosper.
歐洲的快時(shí)尚巨頭可能很晚才意識(shí)到電子商務(wù)帶來(lái)的威脅，但是看起來(lái)他們?cè)絹?lái)越像已經(jīng)把獵物養(yǎng)肥了，足夠自己生存下來(lái)，甚至繁榮發(fā)展。

Hennes & Mauritz, the Swedish company behind H&M, Monki and Weekday, and Spain-based Inditex (owner of Zara and Massimo Dutti) are both seeing the benefits of decisions taken last year to trim their networks of physical stores and throw more resources into online sales.
瑞典公司Hennes&Mauritz（H&M），Monki公司和Weekday公司，以及西班牙的Inditex公司（Zara和Massiomo Dutti的擁有者）都看到了去年做出的決定帶來(lái)的利益。他們決定削減實(shí)體店網(wǎng)絡(luò)，將更多資源傾向網(wǎng)店。

Eighteen months ago, H&M was still struggling with another?makeover?of its online store and seemingly hell bent on opening more stores that would never pay for themselves.
?
18個(gè)月以前，H&M還在掙扎著對(duì)網(wǎng)店進(jìn)行改變，并且似乎執(zhí)意要開(kāi)更多無(wú)法收支平衡的店。

Fast forward to this summer—a tumultuous one for stocks—and H&M has managed to hold on to the 15% gain it made when it announced its most recent quarterly earnings in late June.?
很快就到了這個(gè)股市動(dòng)蕩的夏天，H&M成功保持了6月末公布的最近的15%的季度收益。

The results were notable for two reasons: one, its summer collections arrived with a bang, with sales rising 12% from a year earlier; second, it said it expected to whittle away its unsold inventory for the fourth quarter in a row, and forecast it would continue falling through the fiscal year-end.?
結(jié)果引人注目的原因有兩個(gè)：第一，夏季系列轟動(dòng)而來(lái)，與去年相比銷售額增長(zhǎng)12%；第二，該公司稱計(jì)劃連續(xù)削減第四季度積壓庫(kù)存，并預(yù)計(jì)在這個(gè)財(cái)政年末，庫(kù)存將持續(xù)減少。

Shares are now up by one-third from the 14-year low they hit last August.
自去年8月股價(jià)創(chuàng)下14年新低后，現(xiàn)在股價(jià)上漲了三分之一。

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今日詞匯

makeover?['me?k??v?(r)]?

n. 化妝美容；大轉(zhuǎn)變

?

這個(gè)詞的構(gòu)成是make+over，有“徹頭徹尾改頭換面”的意思。

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She received a cosmetic makeover at a beauty salon as a birthday gift.
她收到了一份生日禮物，可以在美容院享受一次美容。

The biggest makeover has been in TV drama.
最大的變革發(fā)生在電視劇行業(yè)。