Angela Ahrendts, Apple’s former head of retail, is joining Airbnb’s board of directors. She is the second woman to join the board of the home-sharing company.
蘋果之前的零售總監(jiān)Angela Ahrendts要加入愛彼迎的董事團(tuán)隊(duì)。她是這家民宿服務(wù)服務(wù)公司的第二位女董事。

Ahrendts left Apple in April but shared few details about her departure. She has a deep background in the fashion industry. Before Apple, she was the CEO of Burberry and has worked for other major brands including Henry Bendel, Liz Claiborne, and Donna Karan International. At Apple, she spearheaded preordering and online sales for new products and gave Apple’s stores a more community feel.
在四月份離開蘋果公司以后Ahrendts透露了一些她離開的細(xì)節(jié)。她在時(shí)裝行業(yè)也有很深的根基。在加入蘋果以前她是巴寶莉的首席執(zhí)行官,她還在一些大牌公司包括Henry Bendel, Liz Claiborne, 和 Donna Karan International工作過。在蘋果公司,她為新產(chǎn)品帶頭做預(yù)售和線上銷售,給了蘋果商店更多的社區(qū)感覺。

Airbnb has cited Ahrendts’ “profound creativity” and a deep expertise on service as a reason for bringing her on.
愛彼迎稱Ahrendts“深入人心的創(chuàng)造力”在服務(wù)行業(yè)資深專業(yè)這些特質(zhì)讓公司請她加入。

The home-sharing company is increasingly pushing into services itself. It now inspects some of the homes listed on its site and offers boutique hotel rooms to make customers feel more confident that they’ll have a good experience. It’s also built up a crop of activities called Experiences, some of which have been built especially for its platform. As it expands into more areas of travel, including perhaps flights and cars, the company will no doubt be looking for advice on how to think about the experience of these offerings.
這家民宿公司越來越注重自身的服務(wù),現(xiàn)在他們在檢查網(wǎng)站上面列出的一些房屋,提供精品酒店客房,提供讓優(yōu)質(zhì)體驗(yàn)讓客戶更加自信。它還建立了一系列稱為經(jīng)驗(yàn)的活動(dòng),其中一些是專門為其平臺(tái)建造的。延伸了旅游的領(lǐng)域,包括飛機(jī)、汽車,這家公司在提供的產(chǎn)品體驗(yàn)上無疑需要專業(yè)的意見。

Ahrendts is the third independent member on Airbnb’s board. She joins Ann Mather, who previously served as Pixar’s CFO and chaired the audit committees for both Alphabet and Netflix, as well as Ken Chenault, former CEO of American Express.
Ahrendts是愛彼迎董事會(huì)上的第三位獨(dú)立成員。還有Ann Mather之前是皮克斯公司的首席財(cái)務(wù)官,擔(dān)任Alphabet 和網(wǎng)飛公司的審計(jì)委員會(huì)主席以及Ken Chenault美國運(yùn)通公司的首席執(zhí)行官。

Airbnb CEO Brian Chesky has previously said he’s looking for board members who can help usher in Airbnb’s 21st-century vision, and that seems to be part of the impetus for hiring Ahrendts. He said via a statement, “Angela has a reputation for pushing brands to dream big, and she told me that’s exactly what she hopes to bring to Airbnb’s Board.”
愛彼迎的首席執(zhí)行官Brian Chesky此前稱他要尋找董事會(huì)成員能夠開辟在Airbnb的21世紀(jì)愿景,看起來這也是她雇傭Ahrendts的部分動(dòng)機(jī)。他在一條生命中說“Angela能夠讓品牌做大因?yàn)檫@點(diǎn)她名聲大噪,而且她也明確告訴我她希望把這優(yōu)點(diǎn)帶到愛彼迎的董事會(huì)?!?/div>

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翻譯:林潯鷗