衣服庫(kù)存堆積怎么辦?Burberry的做法震驚我了
作者:Chris Baynes
2018-07-20 20:45
Burberry destroyed £28.6m of clothing and cosmetics last year as part of efforts to protect its upmarket brand and guard against counterfeiting.
巴寶莉公司去年摧毀了2860萬(wàn)英鎊的衣服和化妝品,作為努力保護(hù)其高端品牌并防止假冒的一種方法。
The luxury British label incinerated the equivalent of 81,000 of its signature plaid scarves, according to its latest annual accounts, in a practice said to be rife among fashion houses.
據(jù)該公司最新的年度報(bào)告顯示,這家英國(guó)奢侈品牌焚燒了相當(dāng)于8.1萬(wàn)件的標(biāo)志性格子圍巾,據(jù)說(shuō)這種做法在時(shí)尚品牌中十分普遍。
Industry insiders say high-end brands burn unwanted stock to prevent their clothes being sold at knockdown prices and worn by the “wrong people”.
業(yè)內(nèi)人士表示,高端品牌會(huì)燒掉不需要的庫(kù)存,以防止它們的衣服以低價(jià)出售,被“不適合的人”穿。
But the fashion houses say surplus goods are incinerated to prevent them falling into the hands of counterfeiters.
但是時(shí)裝公司說(shuō),為了防止他們落入制假者的手中,多余的物品被焚燒了。
Burberry destroyed more than £90m of products over the last five years, and the amount burnt annually has increased dramatically.
在過(guò)去的五年里,巴寶莉公司摧毀了超過(guò)9千萬(wàn)英鎊的產(chǎn)品,每年燃燒量也急劇增加。
“In the case of the big brands, it’s absolutely very negative for them to suddenly have the same product with slashed prices,”The fashion designer?said.
時(shí)裝設(shè)計(jì)師說(shuō):“對(duì)于大品牌來(lái)說(shuō),突然之間同一種產(chǎn)品大幅降價(jià),絕對(duì)是非常不利的?!?/div>
“Burberry, I can imagine, is particularly concerned about this because we all know that it went through a huge image change from sort of shabby to high gloss, high fashion. So they are probably worried about making things cheap and rolling back the clock.
“我能想象,巴寶莉?qū)@件事特別關(guān)注,因?yàn)槲覀兌贾?,它?jīng)歷了一個(gè)巨大的形象變化,從破舊到高光澤、高時(shí)尚。所以他們可能會(huì)擔(dān)心把東西變便宜,把時(shí)間倒流。
“It is brand protection, in this case. They don’t want it to go to the wrong people.”
“在這種情況下,這是品牌保護(hù)。他們不想讓它去找錯(cuò)人?!?/div>
A spokesman said: “Burberry has careful processes in place to minimise the amount of excess stock we produce. On the occasions when disposal of products is necessary, we do so in a responsible manner and we continue to seek ways to reduce and revalue our waste.”?
一位發(fā)言人說(shuō):“巴寶莉公司已經(jīng)采取了謹(jǐn)慎的措施,盡量減少我們生產(chǎn)的過(guò)剩庫(kù)存。在需要處理產(chǎn)品的情況下,我們會(huì)以負(fù)責(zé)任的態(tài)度進(jìn)行,我們會(huì)繼續(xù)尋找減少和重新評(píng)估廢物的方法?!?/div>
Destroying stock has become common practice for the industry, with retailers describing it as a measure to protect intellectual property and prevent illegal counterfeiting.
銷毀庫(kù)存已成為業(yè)內(nèi)的普遍做法,零售商將其描述為保護(hù)知識(shí)產(chǎn)權(quán)和防止非法偽造的措施。
?
(翻譯:小半)
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