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POINTS OF VIEW
One day, Mr Yang had a friendly argument with Debbie.
'Kids today watch too much TV and spend too much money,' he said.
Debbie disagreed,so Mr Yang showed her these newspaper items.
1 Little Spenders are Big Spenders
The latest target for TV advertisers is Asia's fastest growing consumer group children
Asian families are getting smaller and wealthier,
and Asian children are watching more and more TV.
One estimate says the average Hong Kong child sees about 25,000 TV commercials a year
To get the attention (and the money) of these young viewers the advertisers use little actors.
'The kids can identify with someone from their own age-group,'
says one advertiser,
?'so the adverts are more effective.
And,of course,the little actors earn big money.
'Not everyone is happy to see kids turned into consumers.
Some educators believe that if youngsters watch the ads,
they will become more and more materialistic
One Japanese survey asked children what they wanted most in life.
Twenty per cent said money or possessions.
So governments are taking action to protect children.
Television authorities for example,
would usually ban an ad if it made children feel inferior because they did not own the advertised product.