安全套的廣告向來比較敏感。為了防止疾病傳播，以往的大多數(shù)這類型廣告都愛走恐嚇路線。而杜蕾斯卻抓到了一個更有效、更有趣的宣傳點！既表達(dá)出了廣告主旨、又準(zhǔn)確宣傳了自己的品牌！真是絕了！

Let's face it. Condoms are a bit of downer. So how do we convince guys to put it on? And make durex the favoured choice.

認(rèn)了吧，套套就是會讓人興致全無。所以我們要怎么才能說服男生用它、并認(rèn)準(zhǔn)杜蕾斯這個品牌呢？

When you are a twenty-one year old stallion, what might be the best reason to put it on?

當(dāng)你21歲、精力旺盛，什么是讓你用套套的最好原因？

"I'm pregnant."

“我有了。”

To be honest, guys don't really care that much about sexually transmitted diseases. But BABYS, they just won't disappear with a visit to the doctor.

說真的，男生并不真的擔(dān)心傳染性病。但寶寶嘛……那可不是看一次醫(yī)生就能解決的事兒。

So we thought, let's simulate the experience of having a new born. And give you a taste of what it really feels like.

所以我們想，那就讓你來體驗一下如果真的有了新生兒是什么感覺吧！

We created a mobile application where you can knock-up a friend's phone. Download and install the application. Find a phone to mate, and gently rub the two phones against each other. And there you go!

我們創(chuàng)造一種手機(jī)應(yīng)用程序，你可以把它綁定在朋友的手機(jī)上。下載并安裝這個程序。找一只手機(jī)，和它輕輕摩擦，這就成了！

The baby will require your utmost attention: feed it, tickle it, rub, bubble, or hug...using every trick in the book to make it stop crying!

這個手機(jī)寶貝會要求你100%的注意力：喂他、逗他、撫摸、逗趣兒、抱抱……總之使盡一切招數(shù)，只求讓他別哭！

Everytime you close the application, you will be remined: use durex. With facebook connect, the world will know you've become a dad.In the dates of baby events will start poping up on your profile.

每次當(dāng)你關(guān)掉這個程序，就會看到“用杜蕾斯吧”的提示。而如果你的手機(jī)和facebook關(guān)聯(lián)，那全世界都會知道你當(dāng)爸爸了。每次寶寶的重要事件，你的主頁上都會反映出來。

On durex condom packages replace QR texts that link to a durex baby unsign-up application.Download it, and you are babyfree.

只有杜蕾斯產(chǎn)品上附有解除程序的條形碼。下載它，你才能解放。

at least until the real magic happens...

當(dāng)然，除非你真的中招了……

注：本文聽寫翻譯由滬江小編完成，不完善之處歡迎指正討論。轉(zhuǎn)載請注明出處。