今天要和大家分享的廣告來自英國老牌百貨公司John Lewis。John Lewis在英國一直以高質(zhì)量的商品與服務著稱，是不同于大賣場的高端百貨公司。所以我們也可以在廣告中看到他們宣傳的理念就是以品質(zhì)取勝。廣告語是：Never knowingly undersold, on quality, price and service. Our lifelong commitment to you. ——從不刻意低價拋售，以品質(zhì)、價格和服務取勝。這是我們對你一生的承諾。

此外廣告配樂的挑選也頗具心思，是來自Billy Joel的She's Always A Woman。非常符合廣告中女孩子成長的主題。

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She can kill with a smile
She can wound with her eyes
She can ruin your faith with her casual lies
And she only reveals what she wants you to see
She hides like a child,
But she's always a woman to me

She can lead you to love
She can take you or leave you
She can ask for the truth
But she'll never believe you
And she'll take what you give her, as long as it's free
Yeah, she steals like a thief
But she's always a woman to me

CHORUS:
Oh--she takes care of herself
She can wait if she wants
She's ahead of her time
Oh--and she never gives out
And she never gives in
She just changes her mind

And she'll promise you more
Than the Garden of Eden
Then she'll carelessly cut you
And laugh while you're bleedin'
But she'll bring out the best
And the worst you can be
Blame it all on yourself
Cause she's always a woman to me
--Mhmm--

Bridge

CHORUS:
Oh--she takes care of herself
She can wait if she wants
She's ahead of her time
Oh--and she never gives out
And she never gives in
She just changes her mind

She is frequently kind
And she's suddenly cruel
She can do as she pleases
She's nobody's fool
And she can't be convicted
She's earned her degree
And the most she will do
Is throw shadows at you
But she's always a woman to me
--Mhmm--