Do you know that you are a brand that needs some investment? Sure enough, most of us associate the term ‘branding’ with the corporate world, overlooking the potential it has to change our individual lives. There is more to branding than just companies selling products. Every human being is a brand in themselves.
你知道嗎？其實你本人就是一個需要投資的品牌。真的，許多人會把“品牌推廣”這個概念聯(lián)系到商業(yè)社會，卻忽視了它能夠真實改變我們每個人的生活。品牌推廣不局限于公司銷售產(chǎn)品的范圍。每個獨立的個人，本身就是一個品牌。

The personal brand experience is your opportunity to learn more about yourself so you can identify your unique skills, strengths, and talents.
個人品牌推廣的過程可以讓你更了解自己，以此辨別自己獨特的技能、長處和才能。

The digital footprint is a very important contribution to a personal brand. Digital footprint is what you do online. If you or someone comments or posts about you online, it will become your digital footprint. An AVG study suggests that children under the age of 2 already have a digital footprint. In the increasingly digital world of today, the question is no longer if you should have a personal brand, but if you cultivate and nurture it to build something meaningful.
對于個人品牌推廣來說，數(shù)字足跡起著舉足輕重的作用。數(shù)字足跡就是你在網(wǎng)絡(luò)上的活動印記。如果你本人或別人在網(wǎng)絡(luò)上發(fā)布了與你相關(guān)的評論或帖子，那么這就成為了你的數(shù)字足跡。有一個研究發(fā)現(xiàn)，2歲以下的孩子已普遍擁有自己的數(shù)字足跡了。在當今日益發(fā)展的電子世界，問題已經(jīng)不再拘泥于是否擁有個人品牌了，而是你能否經(jīng)營并把它發(fā)展成為更有意義的內(nèi)容了。

If you want to establish a personal brand, here are a few things you need to do:
如果你也想要建立自己的個人品牌，那么可以參考下面這些注意事項：

1. Think of yourself as a brand
1. 要有個人品牌的意識

Point out the topics that interest you and can grow into passions. Once you realize the field in which you can be an expert, you will find yourself paying more attention to it.
找出自己感興趣并能變成個人熱愛的題材。當你挖掘出自己最擅長的領(lǐng)域，那么你就會越來越投入其中。

Pro tip - do not try to become someone you are not. Be true to yourself. Only then, can you grow and develop a strategy to reach out and help people with your knowledge.
小提示——不要試圖成為一個不符合個人氣質(zhì)的人。真誠對待自己。只有這樣，你才可以培養(yǎng)和發(fā)展出一套方法，利用自己的知識去聯(lián)系和幫助他人。

2. Speak to people
2. 在他人面前發(fā)表演講

If you wish to build your brand, seek opportunities to speak at places where you can offer your expertise. You can record your own webinars as well. You should be speaking on a regular basis. It will develop your communication skills, teach you how to interact with an audience and make you more confident about what you aspire to do. Getting tips from influential speakers is good, but don’t imitate anyone.
如果你想要建立個人品牌，那么就要尋找機會和合適的平臺去展示自己的專業(yè)才能。你也可把它錄制成網(wǎng)絡(luò)研討會視頻。你有必要定期發(fā)布演講。這樣做可以增進你的溝通技巧，學會如何與觀眾互動，讓你在自己追求的事情上表現(xiàn)得更自信。你可以向一些有影響力的演說家學習，但不要刻意模仿任何人。

It is inevitable that some people will criticize you and your judgement. Take any criticism cautiously but don’t get disheartened. You should have a story that can connect you with people.
在這個過程中，你和你的觀點不可避免地會受到他人的批評。慎重地對待每一個批評，但不要感到氣餒。你想要表達的故事應(yīng)該是讓聽眾產(chǎn)生共鳴的。

3. Buy your own domain
3. 購買個人域名

Buying your own dot com is not just a necessity for your personal brand, it can also put your name on top of the search engines. Your own domain is like online real estate. If you want to have a say, you need to have a place on the internet.
購買個人專屬網(wǎng)絡(luò)域名對于個人品牌推廣是很有必要的，而且還能把你的名字出現(xiàn)到搜索引擎的前列。你的個人域名就是在線的不動產(chǎn)。如果你想要擁有發(fā)言權(quán)，那么你就要在網(wǎng)絡(luò)上有一個發(fā)言的平臺。

Your website doesn’t have to be very complex. It can have a few pages, along with your updated resume and a brief bio about what you do.
你的個人網(wǎng)站不必紛繁復雜。它可以只是幾頁，再附上你最新版本的簡歷和簡短的個人介紹就可以了。

聲明：本雙語文章的中文翻譯系滬江英語原創(chuàng)內(nèi)容，轉(zhuǎn)載請注明出處。中文翻譯僅代表譯者個人觀點，僅供參考。如有不妥之處，歡迎指正。