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The relationship between business and customers has changed a lot in past years. But one thing that still remains is the importance of building the mutual trust. By doing so, both parties could reach a win-win situation. The following part would explain my opinions from two different perspectives.

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Studies have shown that many consumers would buy products of the brands they trust. That is, consumers’ loyalty would definitely influence the decisions. When buying a product even just a snack, people would prefer the more popular and familiar one like Snickers than other brands. At least, it would not disappoint you when you are hungry. Similarly, companies could receive the credit by providing commodities with reliable quality. It allows the Snickers to increase sales steadily.

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Establishing trust is one of the most important factors in any business’s success. So it is no doubt to say that keeping this healthy relationship between the two parties is the pivot of consumption. （158字）