Section?B
Directions:?After?you?have?read?the?following?passage?write?out?a?summary?in?English?with?about?70?to?90?words.?Put?your?summary,?on?the?Answer?Sheet.?
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It?is?said?that?the?public?and?Congressional?concern.?about?deceptive?packaging?uproar?started?because?Senator?Hart?discovered?that?the?boxes?of?cereals?consumed?by?him,?Mrs.?Hart,?and?their?children?were?becoming?higher?and?narrower,?with?a?decline?of?net?weight?from?12?to?10.5?ounces,?without?any?reduction?in?price.?There?were?still?twelve?biscuits,?but?they?had?been?reduced?in?size.?Lze.?Later,?the?Senator?rightly?complained?of?a?store-bought?pie?in?a?handsomely?illustrated?box?that?pictured,?in?a?single?slice,?almost?as?many?cherries?as?there?were?in?the?whole?pie.
The?manufacturer?who?increases?the?unit?price?of?his?product?by?changing?his?package?size?to?lower?the?quantity,?delivered?can,?without?undue?hardship,?put?his?product?into?boxes,?bags.?and?tins?that?will?contain?even?4-ounce,?8-ounce,?one-pound?quantities?of?break?fast?foods,?cake?mixes,?etc.?A?study?of?drugstore?and?supermarket?shelves?will?convince?any?observer?that?all?possible?size?and?shapes?of?boxes,?jars,?bottles?and?tins?are?in?use?more?same?time?and?as?the?package?journals?show,?week?by?week,?there?is?never?any?hesitation?in?introducing?a?new?size?and?shape?of?box?or?bottle?when?it?aids?in?product?differentiation.?The?producers?of?packaged?products?argue?strongly?against?changing?sizes?of?packages?to?contain?even?weights?and?volumes,?but?no?one?in?the?trade?comments?unfavorably?on?the?huge?costs?incurred?by?endless?changes?of?package?sizes,?materials,?shape,?art?work.?and?net?weights?hat?are?used?for?improving?a?product’s?market?position.
When?a?packaging?expert?explained?that?he?was?able?to?multiply?tile?price?of?hard?sweets?by?2.5,from?I?dollar?to?2.50?dollars?by?changing?to?a?fancy?jar,?or?that?he?had?made?a?5-ounce?bottle?look?as?though?it?held?8?ounces,?he?was?in?effect?telling?the?public?that?packaging?can?be?a?very?expensive?luxury.?It?evidently?does?come?high.?when?an?average?family?pays?about?200?dollars?a?year?for?bottles,?cans,?boxes,?jars?and?other?containers,?most?of?which?can’t?be?used?for?anything?but?stuffing?the?garbage?can.