As of today, customers will begin to see the company's new trademark throughout Microsoft's websites and on new TV ads. The new corporate symbol will also gradually appear on products in Microsoft's retail store, per the company blog.
今天,消費(fèi)者們將在微軟的公司網(wǎng)頁(yè)上和新的電視廣告上看到其新的商標(biāo)。根據(jù)微軟公司的官方博客稱,這一公司的新標(biāo)志也將陸續(xù)出現(xiàn)在微軟零售店中的各種商品上。

Microsoft's Jeff Hansen told the Seattle Times that the update is meant to "signal the heritage but also signal the future — a newness and freshness." Indeed, the latest logo design includes a splash of color and thinner font type that the previous logos.
微軟品牌戰(zhàn)略總經(jīng)理杰夫?漢森告訴《西雅圖時(shí)報(bào)》說(shuō),公司商標(biāo)的更新意味著“對(duì)過(guò)去的傳承和對(duì)未來(lái)的展望,這是一種清新的展示?!贝_實(shí),與之前的logo相比較而言,最新設(shè)計(jì)的logo色彩豐富,字體纖細(xì)。

The Microsoft blog elaborates more on the thought process behind the technology giant's sleek new logo: “The logo has two components: the logotype and the symbol. For the logotype, we are using the Segoe font which is the same font we use in our products as well as our marketing communications. The symbol’s squares of color are intended to express the company’s diverse portfolio of products.”
微軟的官方博客披露了更多關(guān)于這個(gè)圓滑的新logo設(shè)計(jì)背后的故事:“新logo有兩部分組成,字體部分和標(biāo)志部分。字體部分,我們用了Segoe的字體,這與我們的產(chǎn)品字體和市場(chǎng)營(yíng)銷交流所用的字體一致。標(biāo)志部分的四色方塊是為了展示微軟公司產(chǎn)品的多元化?!?/div>

Microsoft is preparing to release within the next couple months Windows 8, its latest operating system for PCs and laptops, and will begin selling its new Surface tablet computers, as well.
微軟公司準(zhǔn)備在未來(lái)幾個(gè)月發(fā)布最新的Windows 8操作系統(tǒng),適用于個(gè)人電腦和筆記本電腦。同時(shí),微軟也將開(kāi)始發(fā)售自己的平板電腦Surface。

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